Among the sports brands and given the impossibility of overshadowing the two giants Nike and Adidas, it has long opted to be the third in discord, the best among ‘the rest’. An objective that, for the moment, is being fulfilled perfectly and that seems more than established, especially with the signing of . A ‘robbery’ from Nike that long ago ceased to be his great project for the future to be relegated to the elongated image of Cristiano Ronaldo. With the German firm, without official figures, everything indicates that the Brazilian will pocket more than 115 million euros over the next six years and will lead the feline brand to the final leap.
Pelé, Eusebio, Cruyff or Maradona are not just any names when it comes to football. Neither did they have a global presence, since everyone agreed that in their day they represented Puma and took it to become one of the great sports brands. But those days are long ago and, over the years, the German was relegated by other competitors such as Under Armour, Macron or Kelme, let alone by Nike and its eternal rival and compatriot Adidas.
However, in 2014 Puma began a daring campaign that has returned him to the world ‘top-3’. With former soccer player Bjorn Gulden as CEO and singers Rihanna and Jay-Z as creative directors, as well as ambassadors, the feline entity began to lay the stones that have culminated in Neymar, the new spearhead of the firm, unseating the historic Usain Bolt that during his successes was his great sporting icon.
City, Griezmann, Hamilton, or the agreement with LaLiga led Puma to break the barrier of 5,000 million in income in 2019
A “long-term” contract, as the CEO himself has acknowledged, which is close to six years at a rate of more than 115 million euros and completes the list of the king of sports that already had the group that includes , as well like Antoine Griezmann, , Jan Oblak, , , the or the Italian team. “I want the King to reign supreme on the pitch and inspire generations as they inspired me,” confessed Neymar, alluding to the boots worn by Pelé, Eusebio, Cruyff and Maradona and which have helped him decide to leave Nike and cover up more Gold with Puma.
With the Brazilian striker, Puma aspires to continue exceeding 5,000 million euros in revenue, the firm’s top so far and the great feat achieved in 2019. Far behind the unattainable 46,000 of Nike or 23,000 of Adidas, however that billing in last year it did serve to give a huge thrust to his immediate pursuers.
But in addition to names, where an important one is also framed with DeAndre Ayton or Kyle Kuzma or in motorsports with Lewis Hamilton and Mercedes or alliances in Ferrari or Porsche, the triumph of the Germans is also explained by the commitment to daring clothes and youth fashion. Some designs supported by Rihanna and Jay-Z themselves, in which Neymar and his groundbreaking character fit perfectly.
Neymar, to by the scepter of Messi and Cristiano
A ‘win-win’ that will help the Brazilian to opt for the world title in income that Leo Messi and Cristiano Ronaldo dominate. Already separated from the Portuguese, the three will now represent different brands in their continuing struggle to top the Forbes list of the sports shoes that make the most money. In 2019, of which around 70 belong to his sports performance and the remaining 20 to sponsorships. Mastercard, DAZN, Gillette or Beats, to now join Puma in another push in order to overcome Barcelona and Juventus.
The King is back!
– Neymar Jr (@neymarjr)
“Neymar is extremely influential for the global culture of football and youth,” said the CEO of the Germans. The bet is more than clear, the next goal is to get closer to Adidas and return the historic rivalry. Puma has long believed in returning to the most influential positions of sports brands. The signing of ‘Ney’ only confirms his strength towards quotas unthinkable a few years ago.
Facebook Comments
Disqus