The pandemic caused by Covid-19 has boosted electronic commerce more than ever. It seems that the confinement caused by the virus led many people to change your buying habitsand that in this way, they now buy products online that they previously purchased in person.
This is a positive thing for electronic commerce, which becomes one of the most attractive economic activities today. However, the high demand means that the consumer is increasingly demanding with the shipments of the products.
For all this, many companies are already one step ahead and predict a new era of consumption within electronic commerceas it has already done and now .
is a German food delivery firm that, although it is not present in Spain, is a shareholder of , a leader in the sector in our country. Last year Delivery Hero doubled its revenue to €1.46 billion and is valued at almost €18 billion.
What is QuickCommerce?
As we mentioned, Delivery Hero and Glovo have been among the first companies in the sector to bet on quick commerce (q-commerce), which, as the name itself suggests, the important thing is to be fast.
Traditional electronic commerce, although it was a real revolution at the time, it gets more and more tedious for consumers due to product delivery times. Currently, they are around 3 to 5 business days.
The Q-Commerce its premise is to deliver the products almost instantaneously, where and when consumers need it. In this case, Delivery Hero is already delivering items to their customers’ homes in less than half an hour, and in many cases much faster.
With this, what is intended is that quick commerce is there to complement the local supermarket, the pharmacy or the trusted store, for when a series of products in particular is needed and that they arrive quickly and efficiently at their destination.
“We started optimizing the way it was delivered about two years ago, and in the second half of 2019, we decided to give it the boost it needed”says Delivery Hero CEO Niklas Östberg.
According to Östberg, they saw the potential of Q-Commerce early on: “Food delivery has always been our great strength, but as consumer behavior has changed, the demand for delivery of many other products has expanded. We are happy that our services grow with our clients.”
Changes in consumer habits, a great opportunity
Everything indicates that Q – Commerce will be a new generation within the e-commerce sector, since the lifestyle and consumption habits of people are evolving. Everything indicates that speed and comfort are more important than ever for the client.
“In some ways, the launch of Q – Commerce was a wise decision, as it allowed us to efficiently and quickly respond to the high demand for shipping and delivery caused by COVID-19, while supporting recommendations on social distancing,” says Östberg, co-founder of Delivery Hero.
Delivery Hero is making great strides in the field of Quick Commerce, confirming that there is a great opportunity to expand the business and improve the service even more. According to the forecasts of this company, advancement of Quick Commerce could lead to significant growth for Delivery Hero around the world. Within this context, they expect to reach 56,000 million euros by 2030 and 448,000 million euros worldwide.
Everything indicates that Quick Commerce, “fast commerce”, will be at our disposal much sooner than we imagine and that it is here to stay.
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