Redirect Path: SEO plugin to know the redirects

In previous posts on our blog, we have talked about some when optimizing SEO in a web project. Today it’s the turn of RedirectPath by Ayima, an SEO Chrome extension.

For any SEO, the use of plugins or extensions in your browser is frequent. These can help us make a general SEO diagnosis of a web page, an example of this is the famous SEOquakeothers allow us to browse a website as Google could or check the domain authority of a specific website.

Today it is the turn of one of the simplest and most useful SEO plugins we know, Ayima’s Redirect Path. Did you already know this extension of Google Chrome?

We tell you everything you need to know about her!

What does the Ayima Redirect Path offer?

It is an extension that offers us in a very visible way the redirects that have been followed in certain URLuntil we reach the web page that we are viewing at that moment.

A redirect is our way of referring users, as well as search engines, from one URL to another. The use of redirections plays an important role in the SEO world, so it is important to know what each one is used for and how they differ:

  • When content has been moved from one URL to another: In the case of the user, when they request content that was previously available at a certain URL, they will be redirected to the alternative URL. Also with the search engines themselves, so that they understand that said content has been moved and we want them to crawl and index the website. This redirection can be temporary or permanent, for which differentiated response codes will be used.
  • Deleted Pages: When we remove a URL, it is necessary to redirect users and search engines to an alternative page.
  • Domain name changes: If you change the domain name of your website, you need to redirect visitors to the new domain, as well as search engines, to transfer things like domain authority.
  • website merger: Occurs when two or three domain names have merged into one and we want the same content to be displayed for all of them indistinctly.
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What response codes does it inform us of?

The main information provided by this seo-plugin, is the response code offered by the page to which we are addressing. That is, what kind of redirects is following a URL to show us its current content.

This information is very interesting, since sometimes we find that there are redirects that instead of getting a 301, as recommended SEO best practiceshave been done for example with a 302. Therefore, it is important to know what response codes the tool offers us, when it comes to being able to analyze said information:

  • : Permanent redirect, the content has been permanently moved from the previous URL to another page.
  • Response code 302: Temporary redirect, the content has been temporarily moved to another page.
  • : Not found. This state is very common when the user or the search engines themselves find a broken link.
  • : Internal Server Error. They occur when valid requests are made, but the server itself cannot fulfill them for whatever reason.
  • HTTP status codes: They will tell us if a specific HTTP request has completed successfully.
  • Meta Redirects and Javascript: These are client-side redirects.

How is the information presented?

the plugin RedirectPath It is located to the right of the search bar of our browser. When accessing a certain web page and clicking on the icon, it will inform us of the redirection that has occurred in said URL, through an icon of the response code.

In addition, if there are several redirects for the same URL, it will show you the route of redirects that has been followed until reaching the one that is being displayed.

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This extension will help us when checking whether these redirections have been carried out correctly or not, since if a correct response code has been followed, it will inform us from a green tick. On the contrary, it will give us a warning if other types of incidents have occurred.

Apart from this information, it also offers us other data that can be very useful in certain analyses. These will be related, for example, to the HTTP Headers or HTTP headers (server types, cookies, caching, etc…), parameters that are sent in an HTTP request or response to both the client and the server, and that can provide essential information about the transaction that is being carried out. It will also provide us, for example, specific information about the IP address of the page where we are.

Where can I get it?

If you are looking to carry out an exhaustive analysis of the redirects that are made on your website, we recommend that you use tools such as RedirectPathwhich will allow you to easily view the routes that have been carried out in a URL to display certain content on your web page.

Since We are aware that a good use of redirections can make a difference in an SEO project. If you are looking to optimize your website to the maximum, taking advantage of its full potential, do not hesitate to

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