In an effort to show how large the online communities are in the , it is common to find imprecise formulations in relation to the number of active users. Let’s bring some clarity to this data. Total or registered users are not the same as active users. And to add more ambiguity to the matter, each social network has its way of defining them. There is no consensus on this.
Differences between active users and registered users
- In general, registered users o Total users are all those who are affiliated with the social or web network because They have entered their email and username.
- Instead, the Active users constitute a portion of registered users. They are those who do actions within the social network or web with some regularity.
How Active Social Media Users Are Calculated
For Facebook, An active user is someone who has visited Facebook.com, entered the platform (login) or has performed an action such as posting an update or clicking ‘like’. If the user does not perform any of the above actions within the 30 days, then it is not considered an active user. For Twitter an active user is one who follow at least 30 other users and to which, in turn, a third of the accounts that he follows, return the gesture. For Google + any user who interacts with or through Google+ is an active user. And since this social network has other services linked to it, a nebula in relation to what each user uses and their intentions. Its definition of active user tends to be inflated and generates doubts. Do you consider an active user on Google+ those who enter and upload a video to your YouTube channel or those who share a document in Drive? I don’t know, and Google’s don’t explain it. in Twitter only 40% of registered users are active. On Google+ the figure is 35% and on Facebook active users are calculated at 49%. There are many users who create an account out of curiosity and then they leave her Or they never look at it. These are inactive users who contribute nothing in practical terms to the hive of activity on social networks; but, that they are the sea of beautiful thickening the metrics. Although it is true that over time, a part of the registered users can become active, This usually does not happen spontaneously, but requires certain attraction campaigns from the social environment. Flooding the inactive user with spam of pleading messages; but enhancing the satisfaction of already active users. The latter are the best spokespersons and their testimony captivates the others.
Defining active users for your eCommerce
For your online business, how do you define active users? If you have Google Analytics installed you can choose various criteria:
- users who have registered to receive your and that they return to the site every time you post something new;
- users who in the course of 30 days have logged in to your if you to do some homework
- the users who open and read your emails…
I’m curious to know what criteria do you use to define your active users. Thanks in advance for explaining it in the comments…
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus