Do you think you have a reliable website? Do you have a secure online store for users to make their purchases? If you’ve been hesitant to answer these questions, you’ve come to the right place, as I’ll help you create a trustworthy web page and recognize one when you see one.
And it is that, one of the three main reasons why a user leaves an e-commerce page is that he did not feel that he was on a secure website to buy.
If we think that not giving this certainty to your buyer can lead you to lose more than 40% of your users, this becomes a critical aspect for your business. Do not you believe it? Let’s start by defining what a trustworthy website is.
What is a reliable website?
We can define reliable websites as those pages that, through the elements of programming and content, grant security, certainty and trust to the user. In these spaces we could qualify the information and the objectives as true and not malicious, then considering making a purchase, consulting some data or downloading safely.
Google, in an attempt to make it clearer how to classify pages and websites, maintains a page quality rating, which is very useful for rating content on the internet and determining how important it is to appear in search results. . If you want to check it out in depth,
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🤔 Confused? , some of the most used types on the web by clicking on the link and more by clicking on the link. Clarify your doubts!
How to know if a page is reliable to buy?
If you want to know if a website is trustworthy, these five points can give you more guidance on whether the page you are browsing is safe. Take note!
Show contact information, history and who we are
Showing a physical address, contact phone number, email plus a story about who is behind the site is a good sign. Can you do fact checking by comparing this data on Google Maps or some other local directory.
It has legal notice and purchase conditions
At least in Mexico, any web page that stores personal data of users must have a privacy notice, since the INAI (National Institute of Transparency, Access to Information and Protection of Personal Data) can fine those who do not comply with this requirement.
A well-planned and reliable site should have a privacy notice, as well as purchase conditions, returns, shipping and more, since this not only protects the buyer, but also the business from possible legal events.
It has an SSL security certificate
Calm! This is not something from another world. An SSL certificate is a security protocol that helps sites to ensure that data travels safely on the Internet, that is, that the information they have and/or capture in forms is sent to the site in an encrypted manner, making it more difficult for a third party may take possession of this data.
If you are on a page that asks for personal information, bank information or passwords and the url does not start with an https, the best thing to do is run away. And fast.
Has a recognizable domain
On the web we can see many kinds of domains, from the funniest to some very institutional. users, avoiding the use of strange or little-known extensions.
In Mexico, the most commonly used domains are .com, .mx or .com.mx. If they are government pages they will surely have .gob or if they are related to education they will be .edu.
He evaluates this aspect very well since the strategies of phishing or of malware they often resort to domains that appear to be legitimate but have numbers, hyphens or letter changes in their conformation to deceive users, so that they can be found with a banking-on-line-banamexs.net or a faceboook.org and fall into malicious messages that lead them to provide valuable personal data with which they may be victims of electronic fraud.
Work with well-established payment methods
Most trusted websites or online stores for secure purchases have well-established payment methods, as they want the user to trust that their purchase will be authenticated, sometimes by a third party.
Payment gateways such as Paypal, MercadoPago and Pay U are , since they have a high number of validations, as well as data encryption methods, so that the purchase and your data are safe.
If you find yourself on a site that you suspect is unreliable and you’ve already checked all of these items but still have questions, you can check the status of the site. It never hurts to double check and remove suspicion.
What are the most used reliable websites in Mexico?
Within the e-commerce segment, some of the most used reliable websites in Mexico according to AMVO statistics are these:
amazon
This American company is one of the largest e-commerce worldwide. Part of this success is due to the way millions of products are securely purchased and shipped every day. Within the guarantees of protection to the buyer is not only the issue of personal data, but also has return policies that protect the user from the moment he makes the purchase, through the shipment and delivery of the item, in addition satisfaction guarantee on almost all the products that are hosted on this platform.
Free market
If this marketplace has invested in something, it is in the moment of carrying out a transaction with them. They maintain a protection of up to 28 days of coverage from when you buy until you receive the product, in addition to 30 more days to ensure satisfaction with your item, so that if you regret it or the product has a fault or a defect, you can do the return of it for free, in addition to getting the total of your money back.
Liverpool
In addition to being a well-known department store in Mexico, Liverpool has an encryption and protection system for your bank data, so that the user can carry out digital transactions without worrying that a third party will extract their information. In the online store, buyers have the advantage that in case of any change or return, it is possible to go to a physical branch and carry out the process they wish.
eBay
Ebay is another of the e-commerce giants that has been able to provide certainty to its users through well-defined payment policies and the use of Paypal to protect buyers. On this platform, users can make protected purchases with the option to return in case of dissatisfaction with the purchase.
AliExpress
This marketplace entered the top 5 of the most used by users in Mexico, . Its growth in our country has served to position other sites such as Wish and Shein as increasingly attractive options for online shopping. Although some still doubt the security of these pages, they are a good alternative, since they have strengthened the protection of the buyers as well as the satisfaction with the products. Ali Express has data encryption through an SSL certificate and the guarantee that payment for the purchase will not reach the hands of the seller until the user confirms receipt of the order.
How to make a secure online store?
Now, if you are looking for how to create a secure online store, giving your buyers certainty to make purchases on your site, this guide can help you achieve it.
1. Create a GREAT home page
The home page of your website is the showcase where your products will look, it is the showcase where you can show that product that your customer will fall in love with and encourage them to purchase.
To create a great home page, some of the elements that you can consider are a banner where you show your main products, a space to mention the payment methods that the buyer can use, in addition to the shipping methods.
It has done a great job, not only showing and making its customers fall in love with its products, but also communicating to them from the first instance reasons why its site is safe and is a good option to make their purchase.
2. Take care of spelling and descriptions
Spelling is a cover letter that should never be taken for granted. Usually, a reliable website has not only taken the time to generate quality content, but has also taken care of the spelling of its site, so that the descriptions and texts accompany the image of the brand.
When making the descriptions of your articles, in which you are interested so that you make the best decision. Some of the aspects that you can provide are the composition of the product, the manufacturing process, cleaning specifications, recommendations for use, even tips to extend the life of the product.
it does this very well, showing detailed descriptions of its products, including weights, dimensions, materials, and even suggestions for use.
3. Add photos of your neat and/or professional products
When we buy online, the part of touching and trying the products is not possible, therefore
You can publish images from different angles, combining them with those photos where the product looks in a natural environment. If you need help on how to make them, this video will be of particular interest to you.
4. Give the customer contact options and respond promptly
Contact with the client is vital to transmit certainty to your users. Add contact forms from your main page so that your users can clarify doubts, give you suggestions or simply know that the doors are open for communication between the two.
The recommendation would be that you add means of contact in multiple channels, from those that are asynchronous, such as email or social networks, to those that are more immediate, such as telephone, WhatsApp or even a chat. Make sure that the means of contact you choose are channels where you provide them with a quick, effective and timely response, otherwise, it is better not to publish them. Avoid a bad shopping experience for your customer.
5. Answer frequently asked questions from your customers
Go two steps ahead of your user. If you want your website to be reliable, make sure you answer any questions that your customers may have, for this you can set up a frequently asked questions page to answer the main concerns that someone may have about your online store, brand, products, methods. payment and shipping, as well as billing or warranty issues for your products.
not only does it have a space to answer frequently asked questions, but it also took on the task of including this information in English and Spanish. This is going not just two, but three steps forward.
6. Provide a privacy notice
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