Ringo: The cell phone accessory that became fashionable

Very similar to the story of Isaac Newton, what fell on the boys’ heads was the cell phone and from there the idea for this business was born. 🙂

“One day Gerardo -co-founder-, while chatting at night in bed, dropped the phone on his head. From there comes the idea of ​​making an accessory that allows you to hold the phone more comfortably”, says Nicolás Viñes, one of the founders of Ringo.

I invite you to learn more about this entrepreneurial story where its founders managed to create an innovative product, produce it in Argentina and transform it into a key accessory in a world where the cell phone is almost already part of our anatomy.

How did the idea for the brand come about?

“We explored different materials and worked on several prototypes focused on three priorities: functionality, resistance and design. We wanted it to be an accessible but quality product, and manufactured entirely in Argentina.

We wanted to give it a name with identity, that would represent the accessory and that could become an almost generic way of recognizing it. Today people are already directly associating the product with the brand.

We officially launched Ringo in May 2016 and the feedback was amazing. With a strong and sustained , today we are in more than 300 points of sale, serving the different channels (wholesale/retail) and the online store throughout the country.”

What is the brand differential?

“We find ourselves with an aftermarket riddled with Chinese, generic, depersonalized and poor quality products.

Ringo is a young, fresh product that comes in colors, with prints, it’s not just an accessory for the phone, it’s almost a fashion accessory.

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In addition, it stands out for being a product manufactured 100% here, it has a very defined identity and is positioned as the first of its kind due to its novelty effect, its quality and the communication value behind it.

This also makes the most important brands seek to personalize Ringo and thus manage to stamp their identity on the phones of all their customers.

The team is made up of Nicolás Viñes and Gerardo Falsarella, both co-founders. And the roles are well defined: Nicolás is in charge of business development, marketing and communication while Gerardo is in charge of the production, development and quality of the product.”

Why did you decide to sell online?

“It was the first channel we considered. During the first few months our sales were almost exclusively through our .

Ringo is a massive product and linked to our network communication strategy, the best way to cover the national territory from the start was through online sales.

Tiendanube seemed the right choice for us. The platform is super friendly and the easiest way to open your first store. The attention of the Tiendanube team is first class.”

Do you also have a physical channel (local, showroom, factory, etc.)?

“Currently you can get Ringo in more than 300 points of sale around the country, including the main shopping malls.

Today the proportion of sales is 90% offline and 10% online. Although we started the first month exclusively online, after a short time Ringo’s massiveness achieved surprising capillarity. Our goal is that today whoever wants a Ringo can find it almost anywhere.

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Our online store continues to be the first place where we launch new products and where we can quickly measure repercussions and sales.”

What strategies do they use to promote themselves?

“Our digital strategy is based almost exclusively on e, our audience is there. Our advertising is 100% online.

For the press, we have made some notes for and , among other media. And Facebook has highlighted us as a success story in Argentina.

Undoubtedly Facebook is the best tool to date, it has allowed us to generate a community of more than 75,000 fans who have a high level of interaction with the brand and who, with their feedback, encourage us to continue improving and developing new designs. We are very attentive to all returns.

Regarding offline actions, this year we will be participating in it in its 2 editions (March and September).”

What are the 3 most important things you learned along your entrepreneurial path?

1. “Perseverance: Do not be discouraged by the first “I am not interested”.

2. Enthusiasm always has to prevail in the face of adversity.

3. All adversity is an opportunity for improvement.”

What was the biggest problem you encountered in your career?

“We could mention bureaucratic issues, or also financing.

But the most important challenges are being able to develop a solid ecosystem where your suppliers can interpret the level of quality you are looking for for your product, that distributors can transmit it almost with your same desire and, above all, manage to exceed the expectations of your customers. .”

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What advice would you give someone who is just starting out with their project?

“Trust. It’s not just about creating a product. It is the passion, the desire and the conviction for what you do that will differentiate you from the competition.

Obviously with a lot of work, tenacity and organization. Working with a partner, as a team, is essential.”

I don’t know about you, but they made me want to go buy a Ringo. 😉

If after reading this you are convinced that it is time for your business to have a professional online presence, do not hesitate to start with Tiendanube.

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