The second anniversary of Instagram Stories is celebrated! Although it seems that much more time has passed, the truth is that Instagram Stories are only two years old.
Instagram had not been the first to launch this functionality, in fact there were those who defined it as a clear clone of another social network that was sweeping the teenage public, Snapchat. But although its beginnings were not accompanied by many expectations, the truth is that Stories have become a powerful Instagram tool, and it already has 400 million users who share their everyday or extraordinary moments on a day-to-day basis in that direct and fresh way that characterizes them.
What’s more, the Stories have helped increase the time the public spends on the social network, especially that of the younger community. Since its launch, the Instagram platform itself went from 500 million active users to one billion today.
But what is the secret of this success? Perhaps it has to do with the daring, fun character of its contents, and with its ephemeral quality. Be that as it may, Instagram Stories started out as a long shot, Instagram’s first real effort to go a step beyond its traditional format, and it’s become a clear and ever-improving success.
Instagram Stories in an infographic
To celebrate the second anniversary of Instagram Storiesthe platform has launched a curious infographic that highlights some of the main milestones in the development of the tool.
If we review the infographic we will see that two months after its launch, Instagram Stories have already managed to convince 100 million users. Then new tools like Boomerang, Type Mode, Superzoom would arrive, until reaching 200 million users in April of last year.
Since then, the Emoji Slider and the Questions Stickers have been launched, among other functions, and it has reached its second birthday with a remarkable audience, an indisputable success, and the conviction, by some media and experts, that Instagram Stories will be the future of social sharing, as we extract from
stickers
We can go further and highlight which have been the most used stickers globally in Stories. The question sticker, the schedule sticker or the heart sticker are among the most successful. Likewise, the Smoothing filter, the Love, the Puppy or the Bunny are preferred by the public of the social network.
We are sure that after these first two years of creating and adapting the format, those on Instagram will know how to continue taking advantage of this powerful tool. For now, some brands have already noticed its potential for their campaigns.
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