Inspired by the services of dating, a Swedish woman has launched selfiejobsan app marketed as “Job Tinder” with various criticisms shallow or potentially discriminatory. The Tinder phenomenon is growing unstoppably and all thanks to the immediacy in which events happen. In reality, there is almost no need to sign up: you connect your Facebook profile to the service and begin to see people who may be of interest to you, and within the application itself you can establish contact. The idea of extrapolating this formula designed for dating to the job search came up last year and the project was conceived shortly after.
Expansion plans in the US
SelfieJobs was launched in Stockholm at the end of 2014, and currently is operating in Germany, Norway, Sweden, and the Netherlands, in addition to the . The company aims to become in 2018 the application most used by young Europeans to search for jobs, including US expansion plans.
«We started SelfieJobs with the aim of helping young people in their job search in a way not seen before»said Martin Alto, CEO and founder of SelfieJobs. “A few notes about your education and work experience, your favorite Instagram picture and short video is all you need to get started” He says Tall. “You can start chatting with a simple simultaneous like from the job seeker and the recruiter. If the attraction is mutual, they will set a date to meet in real life.
It has 10,000 active users
In his short life he has added more than 10,000 active users, mainly in the Nordic countries, although the scope of this service is logically global. One user who has gone through the entire process of getting a job is Jens Gustafsson. He spent an entire summer applying for hundreds of jobs the traditional way. He then decided to look for a job on Selfiejobs through the app. Today, he is the company’s marketing manager.
“I applied for 700 jobs with resumes and personal letters, about three months. So I applied for this position with 20 seconds of video and finally found a job. says Gustafsson.
What is the business model?
In this case Tall has followed the more conventional line: a free trial ad, with the possibility of purchasing additional ads individually, or a flat rate of just over 50 euros per monthand so “avoid the intermediaries.
From the company the criticism is countered
Martin Tall says he can’t predict how employers will use the app or what long-term effects it may have. But he disagrees with critics who say the application is superficial and there is a risk of discrimination for job applicants. In Sweden, it is common to include photos in traditional job applications.
Stay informed of the most relevant news on our news channel