To sell services online you have to follow these 4 steps:
- Create your brand
- Define what type of service you are going to offer
- Identify your target audience
- Choose a sales platform
After completing these tasks, it’s time to promote your service through the following actions:
- Create content related to your digital product
- Stay active on social media
- Diversify your marketing strategy
- Offer excellent customer service
So that you can carry out that project, e-books, master classes or the digital product that you have dreamed of all your life, we have prepared this exclusive guide and we hope that, when you finish reading it, it will help you make your business idea a reality. 💡
How to sell a service: 4 steps to start
The world of e-commerce is constantly growing. You have probably heard this phrase many times in recent years, but to get an idea of the dimension of this statement, look at these data:
According to the prestigious North American research company eMarketer, 38.4% of the population over the age of 14 in Latin America are regular online shoppers, and Argentina, in particular, made it into the top 5 countries with the greatest potential for growth in e-commerce in 2021. ()
In this context, and selling online is truly promising. And if you thought that you could only offer physical or tangible products, in this guide you will discover how digital products also have a wide possibility of expansion on the web.
You can sell a lot of online services. The important thing is to offer something that is of interest to a niche in the market. That said: consultants, speakers, coaches and professionals in general, get ready to create a portfolio and market your services online.
Know more:
Article
1. Create your brand
Your brand has to reflect your identity and be aligned with the profile of the people you want to reach. Here we briefly share 3 tips to achieve it:
2. Define what type of service you are going to offer
First of all, it is worth clarifying that digital products are services offered and distributed through the Internet, which may or may not have an offline version. This product segment was made popular by e-books, but there are many new options and formats.
Among the services that you can sell online, we highlight the following:
- workshops, webinars
- tutorials
- Series, movies and videos
- digital concerts
- Video game
- images and graphics
- e-Sports (electronic sports)
- Digital market studies
3. Identify your target audience
Who is your audience? What age range are you in? What are your favorite social networks? These are questions that you have to ask yourself to build a strategy that allows you to converse in the best way with your potential clients.
In addition, we suggest that you create a buyer person, that is, the fictitious representation of your ideal client. Defining a name for that person, their age, desires, fears, aspirations and needs will help you get closer to your audience effectively
💡 Learn more about this topic →
4. Choose a sales platform
After creating your brand, being clear about what service you are going to sell and to whom you are going to offer it, you have to choose where you are going to spread it. Here are the most popular channels:
Online store
it means being able to have your own showcase for your brand, integrate the payment and shipping methods you prefer and combine this virtual channel with your social networks. In addition, an online store is the ideal platform to project a professional image of your business.
Currently, there are multiple ways to create an online site without the need for advanced knowledge of web design and programming. You just have to choose one that fits your project and meets your expectations.
There is even the possibility of switching to our platform, if the service you are working with now no longer meets the needs of your business.
offers the necessary infrastructure to create a professional online store and in a few hours. So if you want to sell services online, you can build your page with us, with the guarantee of having full support and integrated tools so that your website has:
- Responsive design (adapted for desktop and mobile devices);
- integrated checkout, payment and shipping methods;
- communication and marketing tools;
- content pages to communicate your brand values and policies.
Social networks
Another very popular option to sell services online is social networks, especially .
This is a good sales channel due to the large number of active users. However, since social networks were not created with this approach, if you use only this channel, much of the work of dissemination and payments, for example, you will have to do manually.
💡 I discovered
How to promote a service
Now that your business is online, you have to activate all promotional actions so that the world knows you and buys your professional services.
Let’s see 5 practices that will allow you to promote a service successfully:
Create content related to your digital product
Due to the characteristics of your business, your page may not display a large number of products; For this, you have to invest in the generation of content to show an interesting, diverse and updated website.
A good idea is to integrate it with your online store. In it you can publish informative or educational texts and opinion articles that are related to your service.
In addition to allowing your page to always be up-to-date, these contents can also be useful for . We advise you to apply good SEO practices (search engine optimization), so that your page appears among the first results in Google for key terms related to your niche.
Stay active on social media
First of all, identify which social networks, pages and forums your audience is on and produce valuable content in those spaces.
From your social network accounts you can constantly communicate with your target audience and take advantage of those channels to ask them about their consumption habits and interests.
Keep in mind that the content you upload to your website can be adapted and spread on social networks. In this way, you will get closer to people interested in issues related to your service, strengthening the dissemination of your brand and attracting customers.
Diversify your marketing strategy
In the world of sales, marketing strategies are essential. Therefore, in addition to producing content, creating a blog and using social networks, you have to invest in campaigns (paid and free) so that your website and services are visible and stand out among the millions of pages on the web. .
Some actions that will help you promote your services:
✔️ . It is a strategy focused on maintaining the link with potential customers, through which they are sent periodically.
✔️ . This strategy adds value to your profile, and increases the credibility and reach of your brand. Be sure to research which are the influencers that address topics related to your services.
✔️ . It consists of the creation of banners that will be displayed on web pages related to your niche, and the creation of ads that will appear in the sponsored results of Google when someone performs a specific search.
✔️ . In this format, ads are displayed and emails are sent to those who have already shown interest in your services by accessing your site.
Offer exceptional customer service
On the internet, it is common for users to want to resolve their doubts or queries as quickly as possible. For this reason, it is important to invest in tools that facilitate contact with customers, such as online chats (even !), in addition to quickly responding to direct messages on Instagram and Facebook.
I know much more:
Article
Companies that offer good service tend to retain their customers, creating a lasting relationship. Therefore, timely inform your service hours and response times, and always offer a cordial treatment.
💡 We invite you to apply these
After knowing the step by step to sell services online and how to promote them, it only remains for you to put the theory into practice. Take advantage of what Tiendanube offers you and create that web page that you longed for so much. Show the world what you are capable of! 🚀
Facebook Comments
Disqus