After more than seven years working in one of the main eCommerces in Spain, in September 2020 Christina Jover announced his departure. During his career in Jover had held different positions: initially, he focused on the company’s online reputation, and later, he dedicated himself to the development of its brand and communication strategy. In addition, he has also led projects to improve customer experience, launched the affiliate network and the company’s internal social network, among other things.
At that time Jover announced the start-up of his consultancy, from which provides strategic consulting services specializing in eCommerce, Digital Marketing and Communication. Helping companies that need to boost their online activities or gain notoriety and thus reach more people are the objectives that Cristina Jover has set for herself.
With Sentido Comunicación it intended to provide a service to companies of all kinds to help them in their process of digitization, the start-up or improvement of your eCommerce or enhance your communication strategy. “We are experiencing a situation in which, for many, being well positioned online is necessary to survive” Jover assured, “It motivates and excites me a lot to think that I will be able to contribute my grain of sand and help some of these businesses to not only continue operating, but also to grow.”
Since then he has worked with companies such as Pequena Moma, Bulevip.com, Fundación Integra, Gesa Mediación or Jisap.
Now, the Sentido Comunicación project takes a new step in its evolution
After a year of activity, Sentido Comunicación joins the project the Inforges Group, a consulting firm specializing in Technology, Organization, Talent Management and Digital Marketing with more than 40 years of experience and more than 200 professionals. In this way, the foundations are laid for Sentido Comunicación to become a reference agency.
“This year has been very intense and it was time to take the step, I needed strategic partners to be able to propose an important growth plan in the short term and build a business with a solid base and that was scalable. Now I will be able to form a team, have support and in this way I will be able to take on the communication of more companies and help them grow their notoriety, whether their interests are regional or national”ensures Christina Jover, assumes the management of the new company, “Furthermore, being able to count on such a consolidated partner with such an admirable track record excites and motivates me a lot, I am sure that we will achieve great things”.
With this step, Sentido Comunicación joins the list of companies participated by Inforges. Paul plans, its CEO maintains that “In recent years we have invested in various companies, most of them share the same spirit with us: helping companies to grow, to be more profitable and to face the digital age. We are firm advocates that, in a digitized world, communication is essential to convey a company’s purpose and value proposition to the market. With Cristina’s trajectory and experience, it is a safe bet”.
In this way, the Inforges Group continues with its growth and diversification strategy in the area of Communication, Business and Digital Marketing. This commitment comes to reinforce the synergies with the Bilnea Agency, whose acquisition took place in 2016. Its Business Director, Pedro Redondo, maintains that “In Bilnea we are very happy with the incorporation to the Sentido Comunicación Group. We have been working with Cristina for a year and there has been a total connection”.
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