Sephora online: opinions, analysis and assessment – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Sephora is a company founded in 1968. In 1997 it became part of the group, the first world reference in luxury. The Sephora chain has more than 750 stores in 21 countries and is famous for the long queues that form in its stores when they launch exclusive marketing news or promotions. This summer has been released sephora online in Spain, a long-awaited eCommerce that we analyze below.

Sephora online: design

The design of the online store is elegant and consistent with the brand image of its physical stores, where black and white predominate. The aesthetic is distinguished, but without becoming stale or old-fashioned, which is not so easy.

The most striking thing about the web is the banner carousel interactive at the top, where promotions and news rotate. To the left of this carousel there is a menu where the user can access the Novelties, Top Sales and “Beauty to Go” sections. The Sephora online store currently sells more than 7,000 items about 100 brands. Tabs with products segmented into the following categories appear in the top menu of the page:

  • Fragrance
  • Make-up
  • Treatment
  • body and bath
  • Men
  • Hair
  • Accessories
  • Gifts
  • brands
  • give me ideas

Other featured sections of the page appear below the banner carousel. The novelties, again, the #Trendingsephora section and The must by Kat von D, exclusive marketing products, They are shown accompanied by images and prices.

Throughout the online store, the items are accompanied by Very careful product photographs and a large amount of information: price, sale price (if applicable), product description, availability, sizes, shipping costs involved in the order or if it is available in stores. In addition, in each product you can use “The Beauty Board” in which users can share photos, opinions, etc. of your purchase and comment on your experience.

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An experience with added value for the Sephora online customer

The Sephora online store presents numerous attractions for customers that result in an excellent shopping experience. with every order give away three product samplesshipments are free from €30 (in the Peninsula), has 8 free gift wrap options and offers the option to personalize perfumes or makeup palettes with an engraving.

In addition, if you are not completely satisfied with your purchase, you can easily exchange or return your product within 60 days from the date of receipt of your order. We are talking, then, of a wide margin of choice to choose a product adapted to your preferences.

Loyalty program also at Sephora online

Sephora online retains the benefits of the loyalty program of the chain’s physical stores. Your White, Black and Gold cards they entail discounts for their owners, but also other advantages such as priority access to private sales, personalized offers throughout the year, a direct customer service telephone number or a birthday gift. Depending on what you are looking for, there are different loyalty levels that respond to the points program.

In addition, another issue that you have to consider is that, in the main menu of the page, you have a link to expand the information about this card. The store sephora online It offers, therefore, a high level of accessibility and, quickly, you will be able to know the details of this program.

Process and conditions of purchase in the Sephora online store

  • From the registration, which can be done from scratch or with the details of your Sephora loyalty card, the purchase process is quick and easy. However, this step is essential. Shipping costs are free for orders over €30 in the Peninsula and €5.99 for purchases with less. In the Balearic Islands, orders over €30 cost €4 and those under €5.99 with a Gold card and €9.99 without a Gold card.
  • Delivery times are quite wide: 4-5 days for the Peninsula and between 6-7 days for the Balearic Islands. These deadlines are extended by one more day if the product engraving option is selected. They do not have a delivery service in the Canary Islands, Ceuta and Melilla. In case of performing the engraving workshop service, it will take one more day on these deadlines.
  • As for the forms of payment, they admit credit cards and PayPal and you can also use the different cards of the loyalty program.
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In short, the long-awaited arrival of Sephora online does not disappoint customers. A high volume of products that has nothing to envy to physical stores, all the advantages of its loyalty program are maintained, it offers several interesting added services and the purchase is very simple. Nevertheless, Aspects such as shipping costs and, above all, delivery times could be improved.

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