SeQurathe , has just closed an agreement with the bank, owned by Citigroup, citithanks to which you will receive nothing less than 150 million euros of financing. This is a big boost to SeQura’s global financing capacity, as well as reducing the costs linked to this. Which, in turn, will have a positive impact on your plans for expansion and international development.
An alliance that will allow SeQura to innovate and enhance its sustainable model
Markus Jennemyr, CFO of SeQura, showed his excitement for this operation: «We are delighted to sign a new financing with Citi, one of the largest and most recognized banks in the world, which will support our focus on building a sustainable business model and allows us to continue contributing innovative payment solutions for both traders and buyers«.
As Jennemyr puts it, Citi’s funding ensures SeQura’s growth and development. Now, the company plans to use this to its advantage with the aim of consolidating itself as one of the preferred solutions for businesses, innovating in its products and taking care of its sustainable model. In addition, SeQura’s forecasts include reaching 100 million euros in revenue by the end of 2023.
On the other hand, thanks to this credit agreement, Citi becomes SeQura’s preferred funder, which is also financially backed by Chenavari, a London-based specialist credit investor. Adding both forces, SeQura’s financing potential rises to 200 million euros.
Flexibility in the face of economic uncertainty
Likewise, given the economic times we are experiencing, SeQura is aware of the importance of its payment solutions. Against this, flexibility is key to help both consumers and businesses. As Jennemyr puts it: “One-size-fits-all BNPL solutions are not enough in this market; merchants, and shoppers, need a diverse set of flexible payment solutions tailored to their industry and business. Our products go beyond the checkout and cover the key touchpoints of the customer journey to further optimize conversion rates and repeat purchases for merchants.”
SeQura obtained an international investment by Svea in February 2022
SeQura has demonstrated the effectiveness of its business model, growing year after year and becoming one of the main players in the sector. Founded in 2014, it maintained financing through its own funds until the end of 2021. The year in which it announced its expansion outside of Spain, landing in Portugal, Italy and , Mexico and Colombia.
One of the big boosts for the company came in february 2022. occasion in which closed one, the Swedish payment and financing entity. Although the value of this deal was not disclosed, SeQura said it would be used to design new experiences that reach consumers whether they are online or not. The desire to establish new tools and solutions that would speed up digital transformation was also expressed.
Image:
Stay informed of the most relevant news on our news channel