The service companies They are characterized by offering a high degree of specialization through the activities they carry out and offer to a specific public.
Among entrepreneurs there is a great debate, are the best service companies or those through which products are sold? Which of them is more profitable or which is easier to manage? The answers to this and other questions will always depend on the type of market you want to focus on, as well as the type of goals or expectations you have in mind.
To help you make an informed decision, I am going to share with you What do service companies do?the most important features behind them and the various types from which you will be able to choose.
What are service companies?
As its name indicates, A service company is one that provides intangible elements (services) that cover specific needs of the final consumer.
The water service is a good example to accompany the definition. You pay for a monthly service that allows you to receive water to clean yourself, wash clothes, drink it, cook, etc.
Now, for a company to focus on providing a service you have to ensure that you have a high level of specialization to meet the needs and expectations of your customers. Can you provide multiple services? If required? Not really.
However, through this type of company you can enjoy a long list of benefits, for example: short times to carry out certain tasks, being able to customize costs depending on the market or the moment and, of course, .
Characteristics of service companies
Service companies in Mexico, and around the world, have different services to which I invite you to pay special attention.
- They become inseparable.
- They are intangible.
- There is a great diversity of them.
- They expire under different guidelines.
- They encourage co-creation.
They become inseparable
This means that the services are created and consumed at the same timein one place and under the same process.
- Its quality cannot be measured prior to delivery or completion.
- The fluctuation in demand cannot be met with an inventory.
- In most cases the services are offered on site.
They are intangible
That is you pay for something that can be used, but many times you cannot touch it since it is more focused on the experience or to the benefit that is experienced through the service itself.
- They are activities or concepts that are added to one or more processes.
- A client measures its quality based on the reputation of the provider of the service.
- There is no need to have a means of transportation to provide services.
There is a great variety of them.
the same service can change or involve mixing various elements:
- They are modified based on the specifications or requirements of the client.
- The quality that is perceived is different from one client to another.
- There will always be some variation in service.
They expire under different guidelines
All services are offered with a specification list.
- If a service is paid for and not used, it expires.
- The company misses opportunities by not being able to store the service.
- If the service is not demanded, losses occur.
They encourage co-creation
Clients can be part of the creation of one or more of the services that a company offers.
- Empathy is fundamental, which allows us to understand the client.
- A client has the possibility to modify a service according to their specific needs.
- Having an excellent service makes a big difference in the interaction with the customers themselves.
Service companies and outsourcing, are they the same?
Although both terms focus on providing a service, it is important to identify how they differ from each other.
On one hand we find the service companies that, as I explained before, They focus on offering activities with a high degree of specialization to a specific audience. And on the other we have the concept of outsourcing, which is contracted by another company to outsource its internal processes.
However, Can a company focus its services specifically on outsourcing issues? Yes, but not all service companies focus on this modality.
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What is needed to create a service company?
A service company needs four basic pillars on which to grow:
- Strategies.
- Equipment.
- Methods.
- Client.
Below I explain what each one is about.
Strategies
To sell you need to have a strategy. Currently the best known are digital strategies, through which consumers are reached by browsing the different available platforms, such as social networks, search engines or emails.
I recommend you download this if you are looking to boost your business idea in Mexico with a well-defined strategy to succeed.
Learn more…
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Equipment
Although there are entrepreneurs who have their own company and do not depend on a team to carry out their strategies or deliver a good service, it is also true that many times you have to team up with other professionals to ensure that the service reaches the final consumer. .
Methods
How are you going to read it later? It is important that you have a plan according to your objectives. And in it it is important that you consider the processes through which you will be able to develop and sell your service.
Client
The cherry on the cake and the person for whom you must take into account all the elements mentioned above. The client is the person who will be interested in your proposal and, to a large extent, on whom it depends if your business grows.
Steps to create a service company
To create a service company, it is important that you take into account five crucial steps, which will guide you until you close your first sale.
- Identify a specific market or need.
- Research industry or sector conditions.
- Add value to the service you have chosen.
- Choose your business model.
- Start and measure.
Identify a specific market or need
Is there a current problem that you can offer a solution to? Asking yourself this first question gives you the opportunity to select what type of service you can offer. Look around you and analyze what is needed and what you can contribute based on your knowledge and experience.
Research industry or sector conditions
Here it is important that you get the answers to questions such as:
- Who is my competition?
- Is the market that offers this service saturated or not?
- What are the prices that are currently handled?
- What are my investment costs going to be?
- What are the current trends?
- What is the customer’s buying engine? Not only locally or nationally, but also internationally.
Add value to the service you have chosen
What makes you different from you? How can you inject this authenticity into the service or services you are going to offer? Looking for a differentiator will always help you stand out from your competition, especially in a world where most only seek to replicate what others are doing.
Remember that what works for your competition may not work for you because your goals, personality and values may be completely different.
Choose your business model
Do you want your brand to be purely digital? Do you want to have a website? Do you want to have a newsletter to talk about the news behind your services? How will you charge for these services and how can your customers pay?
Think carefully about what can really work for your company and take into account that you can help yourself with multiple tools to achieve it.
start and measure
As you begin to implement your plan, it is important that you take some time to evaluate what you are doing. Are you managing to connect with your audience or with your ideal client? Do you need to focus efforts on prospecting clients? Do you require a striking image? Do you know the final opinion of your customers? Without a doubt, they will be your best ally to improve and make the necessary changes in your services.
💡Tip: I recommend you check this article where we detail in our country and we talk to you in more detail about the procedures that you should consider.
Examples of service companies
If you are looking for examples and inspiration, now is the time! AHere you are going to read four excellent successful service companies in Mexico.
- Digital marketing services company.
- Tourism service companies.
- Home service company.
- Cleaning service companies.
Digital marketing services company
Recognized for being one of the best digital marketing agencies in Mexico, octopus was founded in 2014 and today offers digital strategy services, web positioning, strategic planning, among others.
Tourism service companies
home It has become a benchmark in terms of hospitality. Through their departments they seek to offer the best local environment for a vacation rental.
home service company
Uber Eats It is an application focused on providing food delivery service and daily saves more than one from staying with the craving for a delicious lunch or dinner. This, in addition, helped many businesses survive during the pandemic, one of the most difficult times for the restaurant industry.
Cleaning service companies
Stesso is one of the 5 best companies dedicated to cleaning in Mexico and Latin America with a focus on cleaning and sanitizing offices.
Ideas to create a service company in 2022
The time has come to put all of the above into practice. Consider carefully which of the following are 20 examples of service companies resonates more with your plans and goals.
- Travel agency
- Carpentry
- catering
- Cinema
- pest control
- Design
- Personal training
- Projects management
- Hotels
- Legal
- Cleaning
- Marketing
- nutrition
- Event organization
- Parcel
- Plumbing
- Programming
- Psychology
- interior remodeling
- Private security
Learn more…
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Summary
By having a much broader picture of what a service company is, and what it represents, it will be possible for you to start making an action plan that allows you to make it a reality. Quickly read this summary so you don’t miss any details.
What are service companies?
are those companies that provide intangible elements to cover specific needs of the final consumer.
Characteristics of service companies
Among the most important features are the following:
- They become inseparable.
- They are intangible.
- There is a great diversity of them.
- They expire under…
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