take care of the image in the It is very important, especially if it is a brand or company page, since it will be one of the main communication channels.
Using careful and unified photographs in terms of sizes projects a better image about us and generates greater confidence in the user. We are not going to deal in this post with photographic or compositional aspects, but with the image sizes of . And it is that each platform has fixed size standards for the images to be used, both for the profile or cover (depending on the case) and for the publications. We will talk about images for ads another day.
So, in what follows we do a review of the sizes and formats of photographs currently in force on the main social platforms.
What steps should you take into account if you want to post photos on Facebook? Attention to this review that we do:
- Profile picture: Your Page’s profile photo will be displayed in a square format. Its measurements are 170 × 170 pixels for computer. In smartphones will show it in 128 × 128px.
- Cover photo: 851x315px is the recommended size. Regarding the Facebook cover photo, it will be shown with some measures of 820 x 312px. (width and height, respectively) on computerY 640 x 360px. for mobile devices, for both personal profiles and company pages.
- Facebook event cover: The measurements will be 1,200 x 628px.
- Post Images: In the case of shared images, they must be of 1,200 x 630px. If it is the image that accompanies a shared linkthe recommended size is 1,200 x 630px. Other image formats for Facebook posts are:
- Video: 1080 x 1080px.
- Stories: 1080 x 1920px.
If we talk about photography, the first social network that surely comes to mind is Instagram. The platform, which continues to grow like foam, automatically optimizes the size of the images. However, it does not hurt to know the measures stipulated for it.
- Profile picture: the recommended size is 320x320px., As minimum. It does not mean that you should upload it in that size, it is recommended that it has a higher resolution. Remember that the photographs are shown in a circular shape.
- Square photo: 1,080 × 1,080 px. is recommended, and the maximum size allowed is 2080 x 2080 pixels. Although in the feed they will appear in size 510 x 510 px.
- Vertical photo: 1,080 x 1,350 px.
- Horizontal photo: 1080 × 566 px. (566 px maximum so that the image is not cut off).
- Size for Instagram Stories (photo): 1080 x 1920px It is what is stipulated, although these images depend on the device in which it is shown (each story one adapts to the resolution of the device).
- Video size: On Instagram they must have a maximum duration of 60 seconds and some measures of 640x640px.
- IGTV: must have one 720px minimum resolution. If it lasts 10 minutes or less, its maximum size should be 650 MB, and those up to 60 minutes, 3.6 GB. Remember that the file format must be MP4, its cover image of 420 x 654 px. Lastly, note that the maximum duration of the video, if you upload it from your mobile, it will be only 15 minutes.
The images can also be of interest in social networks with a more professional profile such as LinkedIn. These are the measures you should take into account:
- Profile picture: 400 × 400px., taking into account a minimum dimension of 130 × 130 pixels.
- Header size for profiles: 1,584 × 396px.
- company logo size: 300×300px.
- cover photo size for pages of business: The recommended size is 1128x191px.
- post image: 520×320 1200x627px.
- post with link: In this case the images to be used must have 1200 x 627px.
- Images for sponsored content: 1,200 x 627px.
Like Instagram, Pinterest is a very visual social network. That is why you should know what the measurements are for the photographs on this platform:
- Profile picture: The stipulated thing is to upload it to a size of 165 x 165px.
- Cover image: Pinterest recommends an image with an aspect ratio of 16:9 and of 800 x 450px.
- Pins: Pin size should be 1,000 x 1,000px.with an aspect ratio of 2:3.
- board image. Must be from 1,000 x 1,000px.
TikTok
If you too have succumbed to the new fashion platform, welcome to the club! Below you will find the necessary measures and formats that you need to:
- Profile picture: it is recommended that its size is not less than 20x20px.
- video size: 1080×1920 px.
In the case of Twitch, the platform itself has established measurements for images:
- Profile picture: Twitch recommended size is 256x256px.
- profile banner: 1,200 × 480px.
- Video Player Banner: 1,920 × 1,080px.
- Images of alerts on Twitch: Between 700 – 750 x 200 – 250 px.
- Twitch VOD Thumbnail: 1,280 x 720px.
- Twitch Badges (Subscriber Badges, Loyalty Badges): For these badges, which symbolize the audience’s loyalty to the Twitch streamer, it is recommended to upload them in these three sizes: 72 x 72, 36 x 36 and 18 x 18 px.
- Twitch emotes: These emotes are used by a streamer’s subscribers to react to what is happening on a live stream. Like the badges, the recommended sizes to upload an emote are three: 28 x 28, 56 x 56 and 112 x 112 px.
A tweet with an image achieves a much higher level of interaction than one that only has text, so you will be interested in knowing what measures to use for its best display:
- Profile picture: Must measure 400×400px. (or 200 x 200) and have a size limit of 2MB.
- Cover photo: 1,500 × 500 px. (or 1024 x 280) width and height respectively, and a maximum image weight of 5MB.
- Image Tweets: 1,600 x 900px. (maximum weight of 5MB .JPG, .PNG and GIF).
- Tweet with image and link: minimum size of 120×120 px.
- Tweet Card: 800×800 px.for square size, and 800 x 418px.to display a horizontal image.
Youtube
On YouTube you can also adapt a profile photo to the measures stipulated for it. The appropriate measures are the following:
- Profile picture: 800 x 800px and 4 MB maximum. It can be in JPG, GIF (not animated), BMP or PNG format.
- Cover photo: The recommended size is 2048 x 1152px, and a maximum size of 6 MB.
- YouTube thumbnail size: 1,280 × 720px.. The minimum width is 640px. and the weight limit 2 MB.
- Advertisements: in video format the stipulated size is 1,920 x 1,080px.; a horizontal ad for the screen would be 300 x 600px.
- Video watermark image: YouTube recommends uploading an image of at least 150 × 150 px, in JPEG, PNG, GIF (non-animated) or BMP and no more than 1 MB.
- Videos: As with images, YouTube recommends that videos you upload should be in the highest possible resolution, i.e. 1,280 x 720px. As minimum.
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