When we talk about we can only admire the great acceptance and growth that it has shown in recent years, especially in the younger sector of the population, one in which brands have a special interest in reaching. Although the microvideo giant is still in full development, now It will allow you to include links in your TikTok profile, so you can drive traffic to your website directly from its application.
Include links in your TikTok profile and take your followers to your website
This new option that has been discovered by the user Sam Schmir, allows you to include links in your TikTok profile, just below the information about your followers and likes, and it will be highlighted in pink text. Allows you to add the URL directly in the “edit profile” section.
As we can see in the Schmir profile, the URL will be displayed to other users as part of their general account information. Here you can see a comparison between a verified account that does not yet have a link, and the profile of the user that has included it:
Of course this is great news, both for content creators and brands, as the platform gives them a way to generate direct traffic from their TikTok account.
Brands will be able to use this link to link to traffic goals and get their metrics right, joining their broader marketing efforts.
And it is that while creating an audience on a specific platform can be useful for branding, to capitalize on that growth it must be possible to link these users to the website.
TikTok’s user base is increasing a lot… but it’s still low
According to reports from , TikTok is spending approximately 3 million dollars a day (approximately 2.7 million euros) in advertisements in the United States, since seeks to maximize awareness of its platform and attract more advertisers. If you can do that, you’ll be able to establish a pretty interesting stream of income.
However, the biggest challenge for TikTok will not be making more users aware of its app, but retain them in the long term.
A recent report by states that while TikTok is at its peak of growth and has created a lot of buzz, its actual user base is relatively small, albeit still growing steadily.
Compared to Instagram, Snapchat, and Twitter, TikTok still lags far behind in terms of its daily active users. We are aware that these statistics are not definitive, however, so far the Bytedance social network has not published any official usage figures, since it reported that it had reached 500 million users in 2018.
This lack of transparency regarding its number of active users raises serious questions about the retention it has achieved, and how many of those users come back to use the app on a regular basis.
It may be that your usage levels are not too high in comparative terms, however, if enough brands use their ad tools and build an in-app presence, they could see results from those efforts. by the expectation that the platform has created.
Either way, this is great news for anyone looking to increase their web traffic.
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