The first podcast of 2021 had to be about eCommerce, specifically about the growth in Mexico, which has gained great importance in recent years. This means that there is a great opportunity for any sector.
So listen carefully because we are going to share all the relevant topics about the and everything that will help you increase your sales: Payment methods, transactional Apps, logistics… And much more!
To do this, they participate:
- Christina Maldonado, Head of Institutional Relations of the payment solution
- Joshua GurtubayLogistics specialist sales manager
- Robert Diaz, eCommerce Manager of the online store
Ecommerce Breakfast with Cristina Maldonado, Josu Gurtubay and Roberto Díaz
2:43 Cristina tell us what Openpay is
Christina: Are a payment gateway and our mission is to be the connection between an eCommerce and the bank. We started 8 years ago, we wanted to connect and we got it after 1 year and a half. The goal of payment methods is to provide you with that connection in less than 10 days.
3:53 Josu tell us what Wicore is
Joshua: The main headache of eCommerce: meet customer expectations at a logistical level, ensure that everything arrives well and in the time that people want it. We are a logistics operator that receives the product, stores it, connects with eCommerce and as they sell, is in charge of packaging and shipping. All automatically, ensuring that they can deliver their products nationally from the first day.
6:26 Roberto tell us what Distroller is
Robert: A 100% Mexican company where we sell toys and accessories. We have driven ourselves in recent years thanks to the creativity and ideas of toys, full of experience. Each one tells you a story and teaching. 3 years ago I entered and we launched the project in eCommerce, we currently have an online presence in Colombia, Chile, Spain, the US and soon in Argentina. The growth has been exponential and the pandemic helped us. In Mexico we have operations in Mercado Libre and Amazon.
https://.mx/ecommerce-breakfast-el-desayuno-profesional-del-sector-digital-que-no-puedes-perderte-para-vitaminar-tus-ventas-online/
10:30 There is always talk of low bank penetration, how do you get around that limitation to get eCommerce to work properly?
Christina: yesOnly 1 in 3 Mexicans has a credit or debit cardit is because of that any eCommerce must have alternative payment models such as cash payment. We create collection networks, generating a unique reference, so you enter a nearby store, make a cash payment and we ship the product. 45% of online payments are in cash.
21:46 What is the standard delivery time? Do you ship to rural areas?
Joshua: In Mexico we are in diapers when we talk about eCommerce. In logistics issues we are lagging behind from a supplier point of view. in wicore we are the only ones that are 100% specialized in logistics, one of the mains mistakes that a company makes when it starts to grow is that it continues to operate with B2B, when it is already B2C.
A B2B has to be able to supply a few orders with many pieces and the It is important that when you deliver to a chain you have an order validity, with fast times Logistics has the mission of fulfilling the promise of sales and times, to achieve customer loyalty.
You have to respect the terms and conditions at the best possible cost. The better delivery cost, the more competitive your eCommerce is, shipping is what makes the difference. We have two types of delivery: premium and economy, the first is delivered the next day and the second takes between 2 to 7 days. 37% of the products are ordered in the metropolitan area.
36:20 Roberto, how big is your eCommerce?
Robert: Before the pandemic we represent 3% of the company’s total sales, in November we reached 10%. Now with the pandemic we have come to represent 40% of the company because we have added other sales channels. The average of our deliveries is 2 days.
Our delivery system loads many zip codes and we tell the delivery time for each one. In extended areas, delivery times can vary a lot, they can extend to 10-15 days.
39:00 In Mexico you have the term Hot Sale, like one that takes place in May. Today, you have another one in November called Buen Fin. Is it something different from Black Friday or is it different?
Joshua: It’s the same idea. Last year Black Friday and Cyber Monday were celebrated the following week. For me, the Good End is better, it depends a lot on the industry, but our customers have an increase in sales. One good thing about it is that it’s bonus season, so people have more liquidity to buy. Last year in 4 days we sold the 55% of orders in a normal month, 7 times your normal sales.
Christina: For us they are different markets, we have many verticals without shipments, such as hotels. this year in we were 200% higher compared to last year. We have 9,000 connected businesses and the months without interest are good for retailers that sell an expensive product. But stores that sell small products need to design something specific, beyond the promotion of the moment.
50:55 How was the evolution of the eCommerce sector in Mexico?
Robert: The time of the pandemic was difficult and complicated. The couriers collapsed and we had to reinforce customer service. In addition to this, we had to cancel all the projects that we were preparing and others rushed them, like entering Amazon. In addition to generating new shopping experiences. It was stressful and we had to rush sales and logistics. We had to accelerate the digital transformation, eCommerce in Mexico was advanced 2 years.
Christina: We see verticals that go up and down. Tourism fell radically but retail pharmacies grew a lot. There is a great variety, verticals that were about to die, others that are now recovering and others that rose a lot. Now you have to.
1:08:01 What do you think are going to be the most relevant topics to work on in Mexican eCommerce, from your fields in 2021?
Robert: By 2021 all eCommerce and plogistics and technology providers are going to be more prepared than this year. A logistics and messaging provider is no longer enough, although physical stores have returned, people do not want to spend a lot of time in them. Another challenge is internationalization, but now it is a global problem.
Christian: We have 4 challenges:
- support the growth of local businesses achieving greater acceptance and low risk.
- Put the major payment methods at our check out.
- Is related to the outsourcing we are experiencing in the sense of opening local markets in Colombia, Peru and Argentina and operating with a local vision. We arrive, settle down and put the local payment methods.
- The attraction of international clients, Amazon takes Mexico with us, where we design a specific model.
Joshua: One of the challenges is banking, being able to ensure that all my clients can get 70% to have a card. At a logistical level we have several challenges: 1º collaborate with the end customer to ensure delivery is made on the first try, let you know that I am going to your address knowing the time you want me to deliver. 2º not all of us have at home that can receive the package, we have the method of delivering in establishments, 50% of deliveries are made in establishment. 3º What we are doing is being able to attack more markets to double your sales.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus