Categories and tags. Tags and categories. Do you think they are the same? Are they used for different things? I come to get you out of doubts, because I know that there are. We leave the categories for another post, which also have his girl.
Also, in this post I will tell you how to use the tags to improve the SEO of your blog. Because they actually benefit SEO or what really benefits the use of tags? Keep reading and you will get rid of doubts.
When you create a WordPress web page, it is necessary to make use of the well-known tags or labels. These help the browser to understand the content but mainly the users.
The tagsare a WordPress plugin or feature that allow you to create a group of posts.
Knowing that these tags or labels help to group the content of a web, its function is quite simple to explain. The tags allow content, with a common context, to be grouped to facilitate the user’s search process.
If you have a web page with many posts and different topics, the tags will help the user to find all those with a common topic.
In addition, a well-thought-out structure will make your work easier in the future and will make your content more accessible to users who come to your website or blog. (Full User Experience)
Although both have the same ranking objective, tags are more explanatory about the content of a web page.
For their part, the categories are usually much broader in terms of subject matter.
It is known that categories allow you to organize all the content of a website, so they are essential and essential when creating a structure. However, it is the tags that could help link contents that are related, with respect to their categories.
- The categories They provide structure to the blog, but they also help the user to identify what the blog’s topics are, which is why they benefit navigation and SEO positioning.
- The tags (also called tags) more specifically classify the subtopics that the categories bring together.
You have a website where you talk about tomatoes, so on your blog you touch on many topics about tomatoes. One of them, for example, are recipes with tomatoes. Well, the category would be “Recipes” and within this, you would put different labels “Cherry Tomato”, “Pear Tomato” or “RAF Tomato”.🍅
So, if you want to make a post about “Cherry Tomato Recipes”, you would put this post in the “Recipes” category and with a tag that is “Cherry Tomatoes”.
These types of tools help users spend more time finding content that is related to each other. Therefore, it generates a longer visit time by keeping them linked between the articles of your own website.
It is possible to make the mistake of creating duplicate content. Nevertheless, The greatest risk that exists is the requirement for the server to be able to relate the content of a website through this tool. Since it can generate a large consumption of resources.
- Using categories in a blog is mandatory, if you don’t use them your posts will appear as “without category”.
- Although it is recommended that a post is classified with a tag, it will not always be necessary. However, you should always carry a category.
- The categories serve to rank the content, but the tags do not.
Finally, just remind you that search engines are able to identify topics and subtopics of your blog even if you don’t use tags. Therefore, the use of tags greatly benefits the user experience.
The first thing you have to know is that, if your blog does not have quality content, tags are not going to save you. To position your blog, the first thing you should take into account is the CONTENT.
But also, a well-planned one will contribute both to the user experience and to SEO positioning. This is where tags come into play.
The best way to use tags involves having a limited number of them in each piece of content. Therefore, many establish that this limit should be 3, to prevent it from being too busy and we use the tags without knowledge. By the way, the fact that the use of lower or upper case does not influence them.