Isn’t it frustrating when you buy a product online and when you confirm details, you are informed that the delivery time will be more than a week? For this reason, one of the large chains in the United States is preparing a new eCommerce strategy: Today we will talk to you about Target online.
is one of the large retail companies in the United States, and is preparing a new tool with which it intends to give its consumers greater detail about the delivery times of products purchased online.
Available to Promise: the name of the new online Target strategy
That’s why Target online will start a new program in fall 2015, called Available to Promise, which seeks inform consumers in more detail when their products will be delivered to their destinations, thus improving their satisfaction.
As part of the program, consumers they will receive an email notifying them when a package is arriving at a nearby distribution point in a much smaller margin of time -between 2 or 3 days-, thus offering better quality and delivery times.
In the US market, Target has made considerable progress in catching up with its rivals and, investing heavily to shorten distances and maximize their digital capacity (This year alone, Target will spend $1 billion in this field – more than 865 million euros).
This has not been easy. Target online has not only undergone a process of technological investment, but also of integration of stores and electronic commerce, which has made inventory management and distribution somewhat complex (in the face of change), thus pushing the traditional distribution chain that Target used to carry (like many other companies of this type in the world).
Faced with this challenge that the online Target area proposes, in the coming autumn, it is use 450 of its 1,800 stores to be able to fulfill all online orders, as opposed to the 140 they normally use. In itself, Target has already begun a process of equipping these stores with the necessary logistics so that consumers can pick up their online orders in these spaces, thus seeking to comply with the “Available to Promise” program, which aims to be the new fiber and essence of Target eCommerce.
Learn more about Target:
Target Corporation is a chain of department stores, founded in Minneapolis, United States, in 1962. It is the sixth largest retail company in the United Statesbehind Wal-Mart, The Home Depot, Kroger, Sears Holdings Corporation, and Costco,1 and is listed 27th on the 2005 Fortune 500.
It has hundreds of stores throughout all 50 US states, as well as Canada. It is worth mentioning that it has with plans to expand to Western Europe, Japan, and Mexico.
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