Today I bring you a review for all those pizza lovers. Such an analysis tasty as are their pizzas. Telepizza is one of Spanish origin, which is betting heavily on the online channel. Pablo Juantegui“sales through digital channels are accelerating; this year they will already account for half of all turnover and of that figure, 70% will be done via mobilebecause the desktop computer is crashing”.
Today we will focus on your web portal.
Design and usability in Telepizza online
The design It is a fundamental section in eCommerce. If you offer a design attractive It may be that the user, just by accessing the web, may choose to stay because it catches his attention. Telepizza.es makes me think that it does not take it very much into account, since it has a design cold and simple.
Just by starting to browse the web, the first thing we can find is a slider where Telepizza intends to show all the news and offers that you have at that time. It’s a great way to promote your products, and it’s also a way to quickly get customers to a particular product. All this thanks to the fast speed web browsing.
at the top of the homewe find the main menu which presents a correct classification of the categories and sections.
Product catalog in Telepizza.es
As we have said in the previous section, Telepizza products are correctly cataloged in:
- Offers: Shows the entire combination of products at a better price. Each batch of products catalogs them as “cyber bargain” accompanied by the size. “Cyber Bargain S” either “Cyber Bargain XL”.
- menus: they present a great variety of menus to offer the user, with all the detailed information so that there are no doubts.
- pizza: It is divided into various sections such as “Featured Pizzas”, the “gourmet pizza”, “classic” either “meat lovers“, among other.
- Starters: its product is not only pizzas, but, in addition, there are also dishes to accompany. As in the previous category, it is also divided into several sections, customizing them to some types of clients, such as “for soccer fans”, “for the MASA fans” either “something with CHEESE”. They are original names with which they can attract the attention of many of their clients.
- Burgers, pasta and salads: if all your friends want to order some pizzas, but you don’t like them, you don’t have to go without dinner No? You have the option of choosing another type of food without having to leave the website.
- drinks and dessert: Apart from the pizzas, Telepizza gives you the opportunity to complete your dinner with the drink and dessert that you like the most.
Product sheet in Telepizza online
When a customer has already browsed the product catalog that is in Telepizza and is almost clear about what he wants to order to eat, surely the customer will access the product by doing click in the hope of obtaining more information about the product that interests you.
If, for example, the customer is interested in pizza «Jalapenos Vulcano«, the customer will find a product sheet with a brief description of the type of pizza and some of the ingredients, not all and also the option of add to cart me personalize the .
To my surprise, in the product sheet, something as important for an eCommerce as the price, does not appear anywhere. The customer will be able to see the price before accessing the product file, but not within it.
Other improvable appearance would be to add more information about pizza: today there are many people who have eating disorders and or diseases related to food. It would be nice if there were a detailed list of all the ingredients and components that the pizza had.
How to buy at Telepizza.es
Buying is very simple at Telepizza.es. When the customer has selected the product, they must click on add. From there will come a selection process for the customer to choose if he wants the product to be delivered to home or if, on the other hand, you prefer pick it up at the store.
If the chosen option is store pickup, the customer must enter a locationzip code, or street so that Telepizza.es makes the best pick-up option available to the customer. If, on the other hand, the chosen option is home delivery, the customer must provide all the necessary information for the delivery to be effective.
With respect to priceas I have already mentioned before, the absence of price was noted in the product sheets, but it is also absent again in the pizzas. To know how much the chosen pizza will cost you, you must first provide your data. The fact that this is the case can make customers feel rejected when ordering because they cannot know the price of the chosen pizza in advance.
The pizzas in Telepizza.es are guilty of having a price high. If, for example, we select the pizza “Pepe Pepperoni“, The price is €17.95. Taking into account that there are pizzas of the same type in other restaurants or supermarkets at a much lower priceI think it is overpriced.
And you, what kind of pizza would you choose?
Conclusion on Telepizza.es
Although the online shopping model is prevailing, it seems that there are companies that have not quite adapted their presence on the Internet. Although it is true that we know that the service is just as fast as by phone, the Telepizza.es website has some improvable aspects. have to offer lower prices and also the possibility of know them before selecting the product. Finally, it is also convenient that improve the design to make it more attractive. If they manage to improve these points, Telepizza.es will probably become a benchmark for online fast food in our country.
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