The transmedia storytelling refers to a type of story in which the story unfolds through various forms of communicationand part of it is developed by the spectators, who take part in an active role in the process.
To achieve a meaningful experience in transmedia stories, viewers must go through the different channels, getting pieces of information that will make known the universe that we have created for them.
renowned American media scholar and author of “Convergence Culture: The culture of media convergence” qualifies transmedia storytelling as a new aesthetic who was born as a result of media convergenceand in fact defines it as the art of creating worlds.
The 7 principles of transmedia
The integral elements of each story are systematically dispersed through the different channels (television, radio, internet, and within the internet the various , blogs, websites, etc.) in which a story unfolds. unified and coordinated entertainment experienceand ideally, each medium makes a unique contribution to the development of this story.
According to Jenkins, there are seven principles of transmedia storytelling and are defined as follows:
Principle 1: Extension vs. Depth
The extension refers to the ability of the spectators to participate and spread the contents.
As for the depth, it refers to the interest in consuming more aspects of an interesting and captivating transmedia productthat is, when the viewer seeks more information about the narrative and its extensions.
As you can see, the breadth and depth complement each other.
Principle 2: Continuity vs. Multiplicity
continuity is the coherence and credibility that there should be in the story. This story should follow a common line, so there should be no contradictions.
Multiplicity is the possibility of access different versions in the narrativein which other perspectives of the characters or events can be presented.
Principle 3: Immersion vs. Extraction
the immersion is when the viewer is immersed in the world that is part of the transmedia universe in any of its formats.
On the other hand, extraction refers to extract elements from this transmedia universe and bring them into the real world.
Principle 4: World Building
A universe must be built with rules and characteristics that allow it to be expanded on different platforms and formats, whether real or fictional. Depending on how this universe has been raised, it may or may not generate a relationship with the viewer.
Transmedia extensions manage to enrich this universe.
Principle 5: Seriality
the transmedia story must be able to be broken into small units in order to be distributed. This reminds us of television series, where viewers eagerly await the next chapter, serial comics that are sold in installments, and radio series.
In our case, the transmedia story is characterized not only by its seriality, but also because the fragments will expand in different media.
Principle 6: Subjectivity
With subjectivity, the possibility that the user can take the story with different points of view and perceptions about the characters with which you can even expand the narrative.
Accounts of characters from transmedia stories usually appear on Twitter, and while some of them are official, others are even made by the fans themselves… which leads us to:
Principle 7: Performance (performance)
Performance refers to the ability of the transmedia story to motivate fans to create their own content.
The work of the fans can become part of the transmedia narrative itself, if viewers are able to actively participate in the development of this universe.
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