Asos online store it is an e-commerce british fashion and beauty which targets a young audience and sells more than 850 brands along with its own range of clothing and accessories. It has men’s clothing, women’s clothing, accessories, footwear, jewelry and beauty products. Their websites operate in Spain, Italy, Russia, , United States, Australia, and Germany. We do not include China in the list since its website disappears, but your Chinese customers will still be able to buy from Asos from the international website.
The growth of the Asos online store, in figures
The Asos online store increased its turnover by 21% up to 829.65 million euros and earn 18% more between September 2015 and March 2016 after having closed those 6 months with a gross profit of 26.3 million euros. More than half of the sales come from foreign markets thanks to the fall of the pound. Its turnover at the end of 2015 was 1,605 million euros, an increase of 18% compared to 2014, thanks to its more than 9.9 million customers and its more than 80,000 products on offer.
One of the main factors that determined the key to its success, in addition to the strategies designed in the last year, were also its sales from mobile devicesmore than 50% with 60% of traffic coming from them.
The company has gained a lot of ground in the United States, with an increase of 34%, while in the European Union Asos grew by 31% and in the United Kingdom by 25%. This has been mainly due to its new strategies, such as the lower prices in Spain (15%) last year.
Asos offers free returns in Spain
While closes its online page in China (allowing in this case the purchase from the international website), improves in Spain after the incorporation of the free returns. While in China they have lost money, last year less than the previous one but still with losses, in Spain they are doing well and for this reason they are betting on the country’s 20-something public.
Until now, users of the Asos online store in Spain who wanted to return any of the products to the company had to bear the return costs, while now the company is offering the free return of orders from Spain provided that this is done in a maximum of 28 days in Pack Points or offices of .
Previously, implemented express delivery of home purchases within a maximum period of 24 hours. If we add lower prices, fast shipping and free returns, we see that the company is becoming even more competitive compared to other similar companies that are booming or already consolidated, such as Zara.
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