is one of the reference companies in the sector of urgent courier. , the company was founded in 1977 and currently has a turnover of more than 1,000 million euros. After a period of restructuring that started in 2012the company has decided renew your corporate image, as well as the claim that identifies it.
The new logo of MRW
This element is fundamental because, in the digital age, every so often the logo must be renewed to adapt it. Industrial design is rapidly changing trends, and updating is imperative.
In MRW assume a reality: a third of the purchases are from eCommerce. Therefore, the logo has to convey to the user this type of service in which the company has good options.
As assured Javier CaleroCEO of MRW, “Brands are not static entities, they are assets that evolve and adapt to the environment. With an antiquity of 10 years of the current logo, We firmly believe that the change will bring many advantages to be able to face the new realities. A third of our regular purchases come from e-commerce, where the role of courier companies is essential. MRW is, without a doubt, the brand best prepared for this challenge with a unique capillarity in Spain and Portugal”.
Understanding this aspect is fundamental because the business of urgent courier has much of his target on the net. The professionals They need a partner that send your orders in a timely manner. On the other hand, individuals They can also make use of these services. This is the reason why MRW offers interesting and personalized alternatives. The forecast is that the new Logo I know implant graduallyfirst in the , the Web and later in the packaging.
The new MRW logo presents several changes, highlighting the simplified linesthe change in color distribution and wink at double check symbol on the W. Therefore, the clear objective is for regular Internet users to feel identified with the new image. The previous image was 10 years old and, in industrial design, it was reasonable to make a change. In addition, and after the restructuring process, the company has taken on a new lease of life. In short, it is a new logo for the company applied to a new time in the economy.
New MRW claim
The evolution of the corporate identity also extends to a new claim where it goes from ‘We move for you’ to ‘Delivered’.
“For MRW, delivering has always been our driver and we were looking for a claim that would create something that was relevant, different and that had something positive. ‘Delivered’ for us is a simple but direct message that appeals to delivery, tells who we are and increases awareness of the brand and our sector. ‘Delivered’ alludes to dedication and commitment; a 100% dedicated human team and the commitment of more than 500 nearby and involved Franchises. It is a word that connects the recipient with the messenger”exposes William Mark, Marketing director.
MRW’s website
With its new logo and claim, MRW has presented a new version of its website. When we sail through MRWan important aspect is that we found everything quickly. There’s a best menu that divides the possibilities depending on whether you are an individual or a company.
In seconds, you will get the type of service you need. On the other hand, and on the home page, there is a office locatora shipment locator and the possibility of hire the service either arrange deliveries. We believe that, in this sense, the company has gained in intuitive design, a fundamental element to reach a wider audience. It is not necessary to have a great previous experience in Internet browsing to hire the service you want.
What jobwe can highlight, perhaps, that the chromatic combination it’s heavy. The use of red and blue as predominant colors makes it sometimes overdone. This is an element to improve, simply with a cleaner background. In any case, the website is functional and serves to bring the company closer to new sectors. We recommend that, if you are looking for a partner for your shipments, give yourself a tour.
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