The last friday Twitter announced at its launch of the new version of its analytics tool, expanding its reach to all kinds of tweets. Until now, advertisers and verified users who had access to their statistics could only access information related to their Promoted Tweets. After this new update, all the impact of your activity on the 140-character social network will be recorded on this medium. And it is that, as the company itself states in its post: “After all, Promoted Tweets are simply Organic Tweets that have been targeted to a specific audience”
A new control panel for Twitter Analytics
In addition to the extension of its statistics to any type of tweet, in this new version of the Twitter analysis tool it has decided to include a new dashboard with which your users will be able to:
- Check more easily how your real time tweet
- compare stats of your account month after month (impressions, retweets, etc)
- Use the page of “details” to see how many retweets, mentions, favorites, followers and clicks each published tweet receives
- Export statistics in a CSV file that includes the data for both promoted and organic tweets
Extracting the full potential of the new Twitter Analytics
buster bensonProduct Manager of Twitter Analytics, has taken advantage of the launch of this new version to publish a series of good practices with which to extract the full potential of this tool. Among them stand out:
- Pay attention to moment you tweet. Check what time of day and what day of the week they offer the highest number of impressions and a higher rate of
- Analyze the frequency of your tweets, and use your stats to determine your tweeting cadence
- identify What works (and what not) of your Twitter strategy. Look for elements like different calls to action, the inclusion of rich formats and the length of the text.
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