The loyalty marketing It is becoming more and more interesting for brands or businesses. And it is that customer loyalty implies an increase in profits and an improvement in the brand image. A satisfied customer buys more and shares their positive experience through different channels (online and offline).
Thus has just launched its a striking visual tool in which, just as chemical elements are grouped into families, the key elements of loyalty (more than 120) are arranged around 12 areas. All designed so that you can use them to effectively design and manage a strategy for your business.
Let us remember that Splio (of which on other occasions) is a specialist in this field, since it integrates loyalty and a 360º view of the client into a single platform, so that you can offer personalized treatment to your clients and an experience according to the standards of your brand.
12 key points in loyalty marketing
The elements of the periodic table of Splio, such as customers, product reviews or lifetime value, are organized around 12 areas that guarantee a successful and effective loyalty program. Let’s see them.
- Benefits. Understanding the benefits of a loyalty program is a first step towards success.
- Activities. What do you need to do to create a loyalty program?
- challenges. The race to loyalty marketing success is full of challenges that you must recognize and overcome.
- Customer segmentationin order to better target your audience.
- Types of loyalty programs. Up to 5 from those that simply serve to accumulate points to those that encourage you to rise in status. You should choose the one that best suits your company.
- behaviors to reward. You must stimulate those actions that you consider most relevant from your customers.
- rewards. Think of original and creative proposals, beyond the typical money reward.
- Activities of retailtainmentif possible with creative and economic actions.
- Channels. Through which can your customers interact with your program?
- Internal processes. It is essential to know them before the launch of your program.
- Pre launch of your loyalty program, which will serve as a first test to see if it can work.
- Monitoring of the essential metrics to know the performance of your program.
This guide breaks down the 12 areas point by point, guiding you on how to use them to succeed with your own loyalty marketing program. It has, of course, a more graphic part where you can see all these key elements of loyalty, and an interesting glossary with the terms that every company must know to ensure that its loyalty strategy manages to make its customers fall in love.
Do you want to download it? You can do it now through
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