On February 13, from 9 a.m. to 11:30 a.m., family will present the conclusions of the VI Study on the use of RRSS in Spaina report that has become a reference in the sector and whose previous editions have been downloaded by more than 3,000 professionals, academics and students during the last five years.
An essential study to know the social media panorama in Spain
Coinciding with the tenth anniversary of the agency (2010-2020), will present for the first time in an informative meeting the conclusions of the Report on the use of in Spain, a working document that has been updated since 2014, and that analyzes the user’s Facebook, Instagram and Twitter profile located in the 50 most populated cities in Spain. The report also offers a linear evolution of the number of local users on each of the aforementioned platforms, as well as a sociodemographic context of their tastes and trends.
Due to the limited capacity of 30 places, and the interest aroused by the content of the report, those interested in attending will have to complete the . In any case, confirmation of attendance will be made individually by The Social Media Family team through the communication channels provided by the interested party.
Do you want to have a more specific idea of what awaits you in this new edition of the annual study? Take a look at to whet your appetite.
Marketing4eCommerce will be a media partner of the event, so stay tuned to our channels to find out all the keys to this new benchmark study for the sector 😉
Program
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- From 9 to 9:15. Guest Accreditation
- 9:15 a.m. to 9:30 a.m. Welcome from Pablo SammarcoGeneral Manager The Social Media Family
- 9:30 a.m. to 10:15 a.m. Presentation VI Study on users of Facebook, Twitter and Instagram in Spain
- 10:15 a.m. to 11:30 a.m. Round table: “Social Media and Content Marketing trends 2020”
- Thanks and closing
The event will close with a round table in which the results and trends in social media that 2020 will bring us will be analyzed, and in which professionals of recognized prestige will participate, among which are:
paul sammarco
With a degree in Journalism from the Complutense University of Madrid and a master’s degree from the Instituto de Empresa, in 2010 he founded The Social Media Family, digital marketing agency specialized in Content Marketing. Approved consultant for entities such as the INCYDE Foundation, and regular teacher in business schools in entrepreneurship and digital marketing programs, during his career he has worked for entities such as Telefónica Group and Planeta Groupamong others.
Amalia White
Graduated in Law and in Business Administration and Management (Icade-E3) from the Universidad Pontificia de Comillas, Amalia is Deputy General Director of Communication and External Relations of Bankia and member of the entity’s Management Committee since May 2012. In addition, she has been General Director of Communications and External Relations of Gamesa and Ferrovial, Director of the Presidential Cabinet of Hidrocantábrico and Director and General Director of Vértice 360º.
Additionally, she is president of A Contracorriente Films and founder of Mi Mundo Travel. She is a member of the Advisory Board of the Benjamin Franklin American Research Institute, the Board of Trustees of the Por Causa Foundation, the Board of Trustees of the Atlético de Madrid Foundation and the UNIR Social Council.
Joaquin Mouriz
Director of brand, communication and quality BNP Paribas Personal Finance Spain. Bachelor of Information Sciences from the Complutense University of Madrid, Executive MBA from the European School of Business and postgraduate degree in Economic Intelligence and Security from the Universidad Pontificia Comillas ICAI-ICADE. Member of the executive committee of BNP Paribas Personal Finance in Spain since October 2011. Member of the Association of Communication Directors (DIRCOM), the Association of Institutional Relations Professionals (APRI) and the Spanish Association of Online Community Managers and Social Media Professionals (AERCO-PSM).
Carlos Fernandez
With a degree in Information Sciences and a Master’s in Business Communication, he was the creator, planner and head of the Police 2.0 program, aimed at Communication, Citizen Service, Training and Security Awareness of the National Police Corps.
Professor of Communication of more than 30 Masters, specialized courses, Business Schools and Universities and strategic advice to companies and institutions, Carlos has extensive experience linked to corporate communication and the launch and management of campaigns such as the implementation of the electronic DNI , or in companies and institutions such as Renfe, Adif, Red Cross, Leroy Merlin. Since 2015 he has been Director of Digital and Social Media at Iberdrola.
Information of interest: do not miss the presentation!
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- Date: Thursday, February 13, 2020
- Schedule: from 9:00 to 11:30
- Place: Ibercaja CDN Puerta del Sol Room (C/ Almagro, 46, 1st Floor)
- How to get:
- Meter: Lines 10 (Alonso Martínez) and 5 (Rubén Darío)
- Renfe commuter trains: C-1, C-2, C-7, C-8 and C-10
- Bus: lines 147, 7 and 40
- Nearest car park:
- Riscal car parks
- EMT – Parking – Almagro
- Parking Martinez Campos 42
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- Capacity: 30 persons
- Record: online registration at . Mere registration does not guarantee attendance at the event. Given the limited capacity, an individualized confirmation will be carried out for each request by The Social Media Family
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