Whether it’s World Chocolate Day, or a normal day, it’s always a good time to stop by the supermarket and buy some chocolate (in moderation). At Mercadona, in constant search for agreements with the best suppliers, its tablets are considered one of the most successful products and the reason for this, in part, is because of the great company behind the Hacendado firm.
With one, the chain run by Juan Roig is always looking for the best partners to give its customers the best items at the lowest possible price. This is where a well-known brand stands out, but one of Mercadona’s great unknowns.
And it is that despite the fact that other suppliers are more relevant behind the white label of Hacendado, such as u , in the case of chocolate their participation is not as well known by the broad public. However, the hallmark of this company is a regular in the shopping cart… especially at Christmas.
From the best-known ads to Mercadona
, a firm specializing in nougat and traditional from Jijona (Alicante), is the quintessential brand that hides behind most of Hacendado’s chocolates. With a family and craft tradition, since 1863, this company is currently made up of four groups that together form the company Sanchis Mira SA
In addition, AntiuXixona has always stood out for its important advertising campaigns suitable for all audiences and that have left indelible announcements and songs at Christmas time. Fruit of its fame, that collaboration with Mercadona to obtain an infinity of chocolate bars of very different flavors, varieties and formats.
The union of two large Valencian groups that on this World Chocolate Day makes their good treatment towards the consumer more than evident. Mercadona and AntiXixona represented in the private label Hacendado to make another great success for supermarkets, this time for those with a sweet tooth.