The rise of Mercadona in recent decades, to become the main supermarket chain in Spain, . Hacendado and Deliplus are the best known, but there are also other firms that have gradually gained fame among the general public and global recognition, with distinguished awards for their value for money. This is the case of Steinburg, considered one of the best beers on the market.
With several varieties according to flavor, class or packaging, Steinburg beers have managed to be recognized, among other things, for their good relationship with the consumer. According to the Organization of Consumers and Users (OCU), the classic variety is the one that brings together all the distinctions of the firm.
With a traditional green color, reminiscent of those sold all over the world by Mahou, Heineken or Carlsberg and the typical color of Mercadona, this Lager has a volume of 4.8% alcohol with a price of . Made with water, corn, barley malt, hop extract and E-150 dye, its caloric intake is 154 kcal per container.
Font Salem Support
Some properties that make this beer simple, although with a successful flavor that is combined with its low price. Objectives that Mercadona has always tried to meet but that would be unthinkable without the support behind a manufacturing partner. This is the case of Font Salem, a Valencian company, .
With more than 25 years of experience, this company has been owned (70%) by the Damm group since 2001. In other words, it has the strength behind one of the largest brewing companies in Spain, manufacturer of Estrella Damm, Voll-Damm, Complot or Malquerida, among many others.
Before the pandemic, its financial data represented good health for the company, based on national strength and international growth
But as far as Font Salem is concerned, at its factories in El Puig de Santa María (Valencia), Salem (Valencia) and Santarém (Portugal) it produces around 800 million liters of beer, soft drinks and water each year. An elaboration that includes the famous Steinburg, but also other liquids such as Cintra, Prima, Tagus (Portuguese and American beers), Frised, Contact or DelSol (soft drinks).
In the 2019 financial year, before the pandemic, Font Salem had a profit of 21.8 million euros thanks to its international consolidation (8.6% of exports) and considerable national sales (79.9%), which include the agreements to distribute Steinburg in Mercadona. Recognized as the best white beer brand and one of the keys to the always good data of the chain led by Juan Roig.
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