The use of for digital communication in social media or messaging applications is common and very popular. we love them because allow us to express our ideas, moods and feelings. Even companies do not hesitate to incorporate them (increasingly) so that the messages of their publications are better transmitted to their users.
With these circumstances, the analysis platform of quintly has taken the opportunity to make who aspires to find out more about the use of emojis. In particular, of what way and with what frequency are used.
About 29,000 Instagram profiles analyzed
Specifically, the study took into account 29,000 Instagram profiles and has classified them into 6 groups based on their size and number of followers. Thus, they have been analyzed 5.5 million posts published in these accounts between January 1 and July 31, 2017.
It should be noted that the data obtained not only allows a better approach to the influence of these graphic tools, but also offers very helpful hints undecided companies of how important the use of emojis could be in their marketing strategies.
The use of emojis boosts the interaction in Instagram posts by 47.7
The report reveals that users feel more comfortable when communicating on Instagram with emojis, which also contribute to elevate the rate of of the companies. Regardless of the relevance of the profiles, the research indicates that posts containing at least one emoji have received on average 47.7% more interactions in the analyzed period.
The engagement rate of posts with or without emojis shows a similar result. The interaction rate is a 15% higher in the posts with emojis as we can see below:
More than half of the analyzed profiles used emojis
The importance of emojis is also evident in the use that users make of them, since 56.5% of them opt to include emojis in their Instagram posts. In any case, the use of emojis also depends a lot on the number of followers of the accounts. For example, the cluster of those with fewer followers (profiles of between 1 and 1000 followers) have used them only in 23% in the months analyzed, considerably less than in the rest of the groups.
On the other hand, the analysis on the use of emojis also dared to find out if the profiles prefer to use emojis in videos or images. In this case, no significant differences have been found, since they obtain some similar percentages: as he 31% of images like 29% of videos contain these digital graphics.
And the most used emoji is…
Of the more than 2,000 emojis that exist, camera icon with flash It is the most used on Instagram, as we can see below. It should be noted that none of the variants of the clear emojis with the smiling face are among the top 10 most used.
The use of emojis is a cultural phenomenon
emojis are a cultural phenomenon and we use them whenever we can, but the truth is that they have been with us for less time than it seems. They emerged in Japan as a response to the obsession that users had with images and at the same time resolved the deficiency that digital communication had with the transmission of emotions.
We started using them to communicate with each other because we got quickly decipher its meaning. Advertising soon realized this and now uses them without fear for their advertising campaigns. The same happens with companies, which progressively incorporate emojis for communications by .
Companies should incorporate emojis in their strategies
In any case, given the results of this study, Quintly ventures to affirm that the use of emojis can be very beneficial for companies that want to improve the number of interactions with their accounts. This means that they should include them (without abusing them) in their strategies to give their posts a more personal touch.
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