offers several solutions so that Producers and Affiliates have more intelligence at their disposal and, consequently, can scale their digital business. All our tools are evolving to adapt better and better to the needs of users and the market.
One of the solutions is related to the tracking cookies. Whoever uses the Affiliate Program knows that this is the main means for commissions to be awarded to Affiliates.
Therefore, users can count on hot linka unique link automatically generated by the platform, capable of relating the interaction of the leads with the pages published by the Affiliates.
Recent updates to browser policies (Google Chrome, Safari and Firefox, for example) regarding the registration of cookies from third-party websites do not interfere with the disclosure of HotLinks. We explain why below.
Through the disclosure of HotLinks, the cookie installed by in the browser does not need to be described as being from a third-party system, since it is registered while the lead is still on our own page, in the domain “go.” , to then be redirected to the Producer’s sales page.
In any case, the alternative strategies used by the Affiliates that capture the lead on third-party pages, for example, will continue to work thanks to the latest changes that we have made in the parameter of our cookie contemplating these strategies.
Even with HotLink security and updates, our team remains vigilant for future browser updates and works to develop its resources in a fair and secure manner.
With this in mind, it is essential that you are aware of and use the various resources available on the platform to ensure the tracking of Affiliate disclosures and, consequently, the attribution of commissions. To help you, I have made a list of best practices when using solutions.
How to ensure sales tracking
The Affiliate Program It has resources that help automate day-to-day processes and ensure that the Affiliate receives a commission for each sale made. By using these solutions, your business generates more traceability and intelligence for your strategy.
hot link
The first step is to use hot link, as I have already mentioned. And so that you understand the details of this solution, we now show you its three configuration models:
- Last Click: attributes the commission to the Affiliate who referred the customer at the time closest to the purchase, that is, based on the last HotLink the lead clicked.
- First Click: attributes the commission to the Affiliate who brought the customer to the Producer’s page for the first time. That way, if the buyer returns through another Affiliate’s HotLink, the second Affiliate will not receive a commission on the sale.
- Multiple clicks: the commission for a sale can be distributed among several Affiliates when the same buyer clicked on more than one HotLink from different Affiliates. Therefore, the commission is divided between the first and the last Affiliate who advertised the product through their HotLinks.
hotleads
In addition to the HotLink strategy, you can count on the system hotleads, which works independently of cookies. This is a solution that provides greater security to the attribution of commissions, associating the data of the lead collected on a capture page to the Affiliate who has made the disclosure.
In addition, HotLeads offers data such as the country of origin of the lead, browser, UTM code and much more. This information can be found in the Leads and Affiliates reports and in Analytics, all on the same platform.
If you want to be guaranteed commissions from a lead you’ve captured, look for products on the Marketplace that have the HotLeads “label”.
To use HotLeads, you need to integrate it with your email marketing provider. In this link you will find the .
Important: the use of HotLeads does not replace the use of HotLinks.
global affiliation
Another resource is global affiliation, with which it is possible to attribute commissions even when the buyer does not buy the first product advertised by the Affiliate. For example, if the Affiliate advertises a product with HotLink and the buyer ends up buying another product from the same Producer, the commission is still credited to the Affiliate.
sales history
You can also use commission tracking for sales history, where the sales association occurs in cases where the affiliation code has not been identified.
Imagine that a buyer purchased a product using the Producer HotLink and there is no record of Affiliate participation in the sale. Then, can verify if the customer made any purchase attempts with status canceled, started, completed or payment request. If a new attempt is identified and it occurs during the duration of the cookie, the buyer is associated with the Affiliate.
Affiliate Coupon
To finish, tell you that you can also create coupons and distribute them in the most strategic way for your business.
Who uses the Affiliate Program, can register a coupon associated with a specific Affiliate so that he can disclose it to his audience. That way, if there is a sale, the commission will be attributed correctly.
Look at .
I hope that this article will be useful to you so that your Affiliate Program is increasingly strategic and safe for them. And if you are an Affiliate, now you know everything Producers can do to securely define how your commission payments will be made.
See you soon!
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