There is no doubt that video is the type of content that has dominated the digital world in recent years. In a reality in which people have less and less time and the level of attention drops, the text has been left aside to make way for more dynamic and interactive content, an extremely fertile ground for video marketing.
Video marketing or marketing with video is that set of actions and strategies focused on use the advantages of video supporteither by means of advertising inserts in conventional media, or on platforms such as YouTube and others or on various web pages.
With these actions it is possible to achieve a great reach thanks to the popularization of mobile devices, the high viralization rate of the videos, and the correct execution of each video are the keys to success.
The Video Network helps SMEs and entrepreneurs to carry out video marketing campaigns
However, it is not always easy to carry out a good video marketing campaign, sometimes due to a lack of professional knowledge, and others due to a lack of budget. For it The Video Network has emerged, the first digital platform that makes video marketing available to SMEs in Spain.
born with the aim of covering a double need: on the one hand, helps promote video marketing among SMEs, entrepreneurs and the self-employedand on the other, it allows open the market to all professional video makerss that they often cannot access advertising shoots mainly due to lack of contacts.
In addition, with The Video Network, small advertisers can have the benefits of online advertising and video marketing at their fingertips. This online platform offers a marketplace with audiovisual products that are specifically designed to carry out campaigns at a disruptive cost:
How a video marketing campaign can boost your brand
“The 64% of users who watch an online video later buy one of the associated productswhich is why we believe it is important that both SMEs and entrepreneurs and freelancers can count on marketing tools that help them generate interesting content strategies to attract their target audience, build loyalty and improve their sales in the digital environment”, explained Daniel AstudilloCEO of The Video Network.
In fact, companies that use video in their marketing strategies have shown get 27% more atas well as a 34% higher web conversion than those who do not use it, according to data from
Among other advantages, video marketing helps
- Increase purchase conversion by 25% on average
- 90% of buyers consider the video useful when making the purchase decision
- Helps increase web traffic and time spent on page
- Improve organic ranking in search engines
- A good video with a story that reaches the feelings or humor of the audience can go viral on social networks and the media.
- Video stories make them remember the brand more and reach the hearts of consumers more easily.
“Video helps consumers understand a product or service better, remember it and have a better brand image, Therefore, we want to promote a resource such as video among Spanish SMEs to increase their sales and their online positioning”assured Astudillo.
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