the week of has broken records again, both in Spain and in the world. For eCommerce stores, the days from Friday to Monday (Cyber Monday) have been the first peak of the season after the summer and the opportunity to achieve great sales goals. Let’s review some of the big figures that this year’s celebration has left us.
The week of Black Friday and Cyber Monday 2017 breaks records in Spain
The figures at the Spanish level are amazing. According to data from based on a representative multi-device sample of online Internet users, find that The Black Friday and CyberMonday event is consolidated in Spain as the great commercial event before the Christmas period.
Thus, during the week of Black Friday and Cyber Monday in 2017 (from 20 to 27/11), the total of orders accounted for by Netrica in shopping ecommerce from desktop terminals was 7 million, increasing by 32.8% the total of 5.3 million in 2016 (From 21 to 28/11). These orders were the result of 157.8 million visits at an average conversion rate of 4.4%.
By types of eCommerce, the impact of this week of Black Friday was especially noticeable in generalists (type Amazon, , El Corte Inglés, or eBay) with 48.2% of total product sales these days, and with a 31.2% increase in volume compared to 2016. Of all online competitors, Amazon continues to lead all statistics visits and sales.
Good sales results have also been observed in the product category of technologywith 7.2% of total sales, and a growth in orders of 12.7% compared to 2016. In the Fashion sector, sales this week accounted for 17.7% of the total sales of shopping ecommerce, with a growth of 25.4% compared to 2016.
Success on Black Friday is not a matter of a single day…
These data agree with those offered by for Spain: “We have seen a 30% increase in sales on the measured sites compared to the previous year on Black Friday. In addition, it is worth noting the increase in sales in the global weekend, specifically 42% more than in 2016.
This shows the importance that companies have given to continue carrying out marketing strategies throughout the weekend to impact their customers and the predisposition of consumers to continue making purchases the days after Black Friday, which should serve as a reference for companies to prepare their campaigns for next year.
“Since eulerian Technologies we have also noticed that those players that tend to maintain a lower price strategy throughout the year continue to be preferred by consumers to make their purchases during this Black Friday period”.
In fact, as published based on data from 34 Spanish retailers, the days surrounding Black Friday have also experienced large increases compared to the average for October, as you can see in the graph.
… although Friday is still the big day
If we focus on the big day of the Friday :
- The traffic has increased by 113% compared to the October average, compared to the 96% increase in 2016.
- The number of buyers has increased by 343%, compared to the 315% increase in 2016.
- Sales have increased by 345%compared to the 320% increase in 2016.
- The has increased by 108%, compared to the 112% increase in 2016.
The figures of Black Friday 2017 on Amazon worldwide
Globally, all eyes were on the great dominator of Western eCommerce… and it has not disappointed: Amazon has announced that last Cyber Monday was the day with the most purchases made by its customers worldwide in the history of the company, as well as the day with the most sales recorded by small businesses and entrepreneurs who sell their products on Amazon around the world.
During the ‘Turkey 5’ (The 5 days from Thanksgiving to Cyber Monday), Amazon customers around the world ordered products at record levels:
- Customers have purchased hundreds of millions of products on Amazon since Thanksgiving and
until Cyber Monday. - Cyber Monday 2017 is already the biggest day of recorded purchases in Amazon history,
surpassing Prime Day 2017. - Orders registered through the Amazon app on Cyber Monday 2017 increased more than
50 percent globally, compared to last year. - On Cyber Monday, the best-selling product in the world was the Echo Dot.
“Amazon customers made purchases at record levels during the ‘Turkey 5’, with hundreds of millions of products sold including toys; electronics; clothing, footwear and accessories; as well as Amazon devices”, mentioned JeffWilke, CEO of Amazon Worldwide Consumer. “Customers ordered about 140 million items sold by small businesses around the world on Amazon and we are only talking about the beginning of the end-of-year season. We will continue to feature amazing deals and a wide selection of one-of-a-kind items, with free and fast shipping options every day this season.”
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