After announcing a , El Corte Inglés (ECI) continues to restructure its centers in Spain with a view to continuing to offer the best range of products to its customers. A new strategy that will bid farewell to some women’s fashion own brands, to add more from third parties that have a greater impression on their consumers.
The group led by Marta Álvarez is going through a restructuring process, as a result of the economic damage caused by the coronavirus, and for this reason it has already planned some big changes for the next autumn-winter season. Some modifications where two women’s fashion firms will not be found, being able to join a third, but in exchange for an arrival of new third-party brands.
External companies that in recent years have increased their presence in the department stores par excellence in Spain, against the consequent reduction of ECI’s own brands. And it is that the 14 signatures that El Corte Inglés had exclusively in 2013 have been losing presence until reaching the seven that are expected in the new catalogue.
A directory where neither Amitié nor Sintesis are seen, nor is Tintoretto expected for the fall. Two brands, the first ones, which for years had a great presence in the chain, but had already been left out of the market and with a very small share of customers. For its part, the third is in negotiations, but with a view to disappearing.
The fashion sector represented around 5,000 million euros in sales for El Corte Inglés in 2019
If this step is taken, once the summer is over, once the summer is over, there will only be Easy Wear, Southern Cotton, Green Coast, Énfasis, Gloria Ortiz, Elogy or Jo & Mr. Joe. Seven firms with which the group intends to continue competing at the highest level, while maintaining and incorporating other relevant companies both nationally and internationally.
Fashion represents for ECI around 5,000 million euros (in 2019 accounts), being one of the most important sectors for the chain. Some numbers that, logically, have decreased due to the covid-19 pandemic hitting the structure of the group but that are expected to be recovered with strategies such as the restructuring of women’s fashion.
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