As you know, Facebook uses a that users see in the first positions in their news feed, which has been changing on a regular basis. However, according to the , the social network’s ranking efforts don’t stop at posts: Facebook wants to ensure that its users’ time is well spent, so also sorts comments on posts. These are the factors that determine this order.
Facebook also sorts comments on posts
As we know, the more comments and engagement your posts have on Facebook, greater reach you will have within the social networkand therefore it makes sense to encourage more engagement from your audience by responding to relevant comments on your posts as well as engaging your followers.
However it is important to know how the facebook post comment rating system works, since it decides the display order in which they will be displayed.
If you have a page in the giant of the , surely you have already noticed: users will first see the comment of someone they followand then a ranked list with those comments on the posts that have achieved the most likes or those who have responded to comments first.
However, Facebook has made in order to improve comment ranking on posts, clarifying that both pages and people will be able to control their own settings for this classification.
Factors that determine the order of comments on Facebook posts
This way of sorting comments will be the default in Facebook page postsas well as in those profiles that have a large number of followerssince according to the social network, these publications tend to have many comments.
Comments on posts will be displayed prominently when:
- The comments have page or user interactions who originally posted.
- When comments or reactions are from friends of the person who posted.
Despite this, Facebook ensures that it will continue to take into account the following factors::
- Integrity signs. As the social network explains: “We want to see authentic and safe feedback.” If a comment violates Facebook’s community standards, it will be automatically removed by the system, and low-quality comments won’t be featured prominently.
- factors of . Reactions and the number of replies are also key factors in determining the order that Facebook displays comments.
- What users want to see in the comments. Facebook is always conducting surveys of its users, and the results are used to determine the ranking of posts and comments on its platform.
Of course, there are other factors that affect the order of comments on Facebook posts. are controlled directly by users or page administrators, as they can hide or remove comments entirely.
This can be useful if the comment is spam, off topic, or just do not contribute to a larger conversation.
How to switch to a chronological order of comments
Finally you should know that any person or pagehave the number of followers you have, you can turn this automatic sorting on or off in commentsso if you prefer, you can display the comments in chronological order, but remember that the more discussion you encourage in your posts, the higher the position you will achieve in the news feed of your followers.
As the social network explains:
“If comment ranking is turned on for your Page, comments with the most likes or replies, as well as comments from friends or . If you’ve turned off comment sorting for your page, comments will be displayed in chronological order by default.
Comment rating is automatically enabled on all pages and popular public profiles. You can disable it by following the instructions below. Live videos have comment rating turned on regardless of your Page settings.”
- Click Settings at the top of the page.
- Under General, click Feedback Rating.
- To turn on comment sorting, click the box next to See the most relevant comments by default to check it. To turn off comment sorting, click the box next to See the most relevant comments by default to uncheck it.
- Click Save Changes.
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