Information, song lyrics, famous paintings, the memes of the moment and what you are doing: on the internet you can find practically anything you are looking for, however, this immense network of information has also presented a problem historically: copyright protectionmore when it comes to content shared by and creators that is much more difficult to protect.
The have proposed to offer a series of tools with which creators can protect the rights of their creations, and in the style of Youtube with and , now Facebook launches Rights Manager for all of its users, in an effort to help its content creators maximize their earning opportunities by offering them more ways to claim their copyrights once your content is republished on the social network.
Facebook’s Rights Manager lets you claim copyright on posts
In order to take advantage of this new tool, which already existed but was limited to a restricted number of users, page administrators and editors owe it to it. Once it has been granted, content creators will be able to upload reference videos that will be used to identify matches in other posts. Using Rights Manager, creators will be able to review matches, compare them to your content, and file a complaint if necessary. They can also approve specific pages and profiles so they can use their copyrighted content.
According to , Rights Manager is capable of analyzing the videos uploaded by other users to its platform, and when it finds a match with those of the creators, take action according to the rule defined by the creator.
Users of this tool can also use its API to integrate existing content management workflowsor even to easily manage extensive content libraries.
As Facebook explains “we have improved our tool to collect advertising revenue, in addition to expanding its availability, Which means more creators will be able to earn ad revenue from videos that include in-stream ads. We add a new filter view to detect monetizable matches, better guidance on how to get more monetization opportunities, exportable earnings reports as well as the ability to collect ad revenue while placing an IP link on the matching video.”
Maximize monetization potential by acknowledging the intellectual property of publications
With these enhancements, Facebook will be able to help creators better manage their content, maximizing their earning potential. by staying on top of all the reposts of your content across the Facebook network of platforms.
In this way the social network searches give more creators control over how, when and where their content is shared on Facebook and Instagram, as they will also be able to approve specific pages and profiles so that they can use their copyrighted content.
“Creators of all sizes will now be eligible to join the Rights Manager, in order to ensure that more people on our platform can protect and manage their intellectual property”.
A key element in the process of monetizing and managing content is allowing creators to detect and claim copyright, an area that is undoubtedly sensitive and difficult to follow on the internet, but that These advances will allow more creators to better maintain their activity on social networks, and with Rights Manager, specifically on Facebook and Instagram.
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