It was only a matter of time for purchases on WhatsApp to become a reality: Facebook’s messaging social network has announced the worldwide deployment of its new shopping carts, which are now available for both iPhone and Android users.
WhatsApp enhances its eCommerce functions
This new function comes to complement the one that WhatsApp launched in November of this year. Thus, once the consumer has established communication with the company and searches its catalog for the products they wish to purchase using the purchase button, You just have to add them to the shopping cart on WhatsApp and send the order.
The new shopping carts will be able to facilitate the experience of consumers who use this channel to communicate with companies. “Starting today, you will be able to use shopping carts on WhatsApp. carts are an excellent tool for communicating with businesses that often sell multiple items at once, like local restaurants or clothing stores”affirms the social network in its .
Also, shopping carts They arrive right in the Christmas shopping season, a big push to help SMEs improve sales by inviting most of the 2 billion users to make purchases without leaving the app.
According to WhatsApp, currently more than 175 million people use their platform to start conversations with commercial accounts, and now with the new shopping carts, companies will be able to better track order queries and manage requests made through this channel.
How to use shopping carts on WhatsApp
To place an order on WhatsApp you will only need to follow:
- Enter the chat or commercial profile of the company in which you would like to place the order.
- Tap the shopping button icon that appears next to the name in the chat window to access your catalog. Once you have opened the catalog you will be able to explore its products
- Select the product what do you like
- Now select the “Add to Cart” option on the product you would like to buy. You can also tap on the “message” option if you want to ask a specific question about that product in the company chat. You can add more than one product in your cart.
- Once your WhatsApp shopping cart is ready, you must send it to the chat of the company or seller to generate your order.
It is important to note that the order will not be completed until confirmation is received from the seller or the company.
Facebook could finally monetize its messaging platform
In recent months, WhatsApp has added a number of features and tools to enhance the shopping experience in your app: from integrating , the dedicated and the ability to in chats.
For WhatsApp, success in its strategy to become a commercial platform is very important, since it will depend on this that you can monetize its functionsbecause its platform remains free of charges and free of advertising.
If the wheel keeps turning and manages to integrate these functions properly, could become the direct competition of the big marketplaces, at least in its strongest and emerging markets like India, where eCommerce is in its infancy and where .
And it is precisely the payment on WhatsApp that has limited its commercial progress, at least until now. We will see in the future what the Facebook social messaging network has prepared for us.
Image:
Stay informed of the most relevant news on our news channel