That is not new, and brands have to begin to raise it within their social strategies. For this reason, it has presented its new global platform hosting all current and future marketing solutions for businesses. TikTok For Business solutions are designed to provide brands and marketers with the solutions to be creative storytellers and participate effectively in the TikTok community.
Of course, social ad campaigns can also be managed through this new platform. TikTok for Business will include access to the social network’s ad formats, including its branded product, TopView, which is the ad that appears when you first launch the app. Other products that will be available will be Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.
A new platform for brands to amplify their voice on TikTok
Over the past year, brands have found success that resonates with the TikTok community not because they landed the shiniest ad or had a familiar face in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds.
«With TikTok For Business, our goal is to give marketers the tools to get discovered and connect with the great communities around them.«, declares Katie PurisTikTok Global Business Marketing.
Don’t do ads, do Tiktoks
“With the launch ofTikTok for Business, we set out to embrace the real, positive, creative moments that make our community so special with solutions for businesses to connect and grow with our wonderful, creative community. Brands have realized that being yourself is good for business, and our goal is to continue to provide a platform for them to build a meaningful presence. We champion authenticity, creativity, and expressiveness because it’s who our users are and how they stand out.“he tells us Katie Puris.
On TikTok, marketers can take advantage of opportunities to connect with their community, build their brands, and achieve their goals, including:
- Scalability and creativity: TikTok is a growing platform for professionals to use as a must-see destination. TikTok is an entertainment-based platform that gives users and brands the tools they need to tell their stories.
- Image, movement and sound: With TikTok, the industry can build a mobile and sound environment. And, there are tons of possibilities for sound: music, sound effects, voiceovers, reactions, and more.
- Inclusive and participatory community: TikTok is based on “join”. This presents a unique opportunity for marketers to create a project that becomes part of the tiktok community. On TikTok, people can be so engaged and inspired by a marketing campaign that they’ll even create their own version of it. Brands can experience the real impact their campaigns have on people.
- The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to know what is happening around the world is limitless. Culture is created openly and inclusively on TikTok, every day.
- Simple and seamless solutions: Our products are distributed across every marketing landmark and enable rich, immersive storytelling. They are all full screen videos and appear natively with the user experience. By working with many of the industry’s leading vendors, we are building our suite of measurement solutions. Today, we are also pleased to announce our latest Augmented Reality effect for brands called “Branded Scan”, a new product that allows users to have an augmented reality experience with any brand.
TikTok as a platform is designed to be inspired through authentic and creative content that could only be on TikTok. For brands, this opens up a whole new window of opportunity to create content that speaks to people, to invite the community to join the conversation, and… to make TikToks.
Creativity, accessibility and…. a marketplace for tiktokers?
The TikTok community is constantly refining its approach to tell stories based on what they are doing and what they are seeing. With TikTok, advertisers have the opportunity to turn traditional marketing on its head and put your brand at the forefront of storytelling innovative way and creative content to connect with the current generation.
Because TikTok is an open platform where anyone can be discovered, the industry is not limited to learning only from its own groups of friends or followers. Culture, trends, and content are created and shared globally, which means anything can go viral around the world in a matter of hours, reaching diverse audiences across cultures, ages, ethnicities, and languages. Therefore, this social network has positioned itself as a opportunity for brands to create great work that becomes part of the community and part of the experience.
The value of the creator community in putting their content at the service of brands presents a new opportunity for marketers to be real, authentic and creative. Additionally, creator collaborations with brand campaigns are a powerful way to leverage the creativity and communities creators have built. To help foster collaborations between brands and creators, TikTok is testing a platform called “Creator Marketplace» in some specific regions. On the TikTok Creator Marketplace, brands can discover and partner with content creators innovator in paid brand campaigns to drive awareness and attract new customers.
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