In 2015, the word of the year for was not a word but one of the emoji symbols: the face with tears of joy. Over the last few years it has become one of the most popular means of digital expression, capable of breaking any language barrier and effectively communicate universal emotion represents.
But not only that face of joy achieves such good results, any one manages to illustrate an idea or feeling without the need to use words. Allows us visualize and humanize electronic languagefavoring a stronger personal connection between the interlocutors.
Oxford chose the most used emoji in and in the United States. According to the mobile technology company, the face with tears of joy accounts for 20% of emoji symbols used in the UK and 17% in the US
What are emoji symbols
The emojis, emoji symbols, emoji icon, emoticons… are small digital images, icons or symbols used in electronic communication to express an emotional response rather than words. Bit by bit emoji symbols have become an indispensable means of expression, unavoidable.
And not only for the , but for all digital users, great personalities and brands included. It is the case of Hillary Clintonwho at the time, before losing the elections for the presidency of the United States, asked his followers to express in three emojis what they felt about their university debts.
How does your student loan debt make you feel? Tell us in 3 emojis or less.
— Hillary Clinton (@HillaryClinton)
Two months before, Chevy had issued a press release created solely with emoji symbolsa challenge for readers from all over the world willing to decipher its meaning.
Emoji symbols are in fashion
They have become a essential element of digital communicationare the perfect complement to textual language and are an increasingly common means of informal expression.
Instant messaging applications have fueled their use to the point that emoji symbols have made the leap to of numerous companies. Because they are fashionable, yes, but beyond that obvious popularity, reinforce the brand message, generate value and create . has created an infographic that helps us understand the success of these figures. As shown in this infographic:
- The human brain processes visual information 60,000 times faster than the text. In recent years, the variety and amount of content we handle has evolved a lot, in fact, we consume five times more information than 30 years ago.
- It is shown that the average adult loses concentration after 8 seconds. It is necessary to ‘speak his language’, connect with him and capture his attention at that time; hence the importance of visual content.
- We consume 34GB of data outside of work each day. They have taken these data into account to increase the relevance of visual information, to the point that .
But Sprout Social points to other milestones to illustrate the real impact of emoji symbols in the digital context:
- They are currently used to create bank passwords.
- 1,620 emojis Are compatible with iOS 9.1.
- The half of the comments that are shared in contain emoji.
- Emoji symbols celebrate your World Day on July 17.
- In 2014, emoji was the word of the year for the Global Language Monitor.
Who and how uses emojis
- 60% of women and 41% of men uses emoji symbols frequently.
- 84% of women and 75% of men say that emojis they express their feelings better than words.
- 75% of regular emoji users are under 30 years old.
- The face with tears of joy and heart are the most used emojis on Twitter by users while brands bet on sparkles, the soccer ball and the coffee cup.
- In Instagramthe most used emojis are the heart and the face with hearts in the eyesyes
What are your favorite emojis? Are you ready to include them in your next marketing strategy?
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