Surely you know Shopify, the renowned content management system that is behind more than a million eCommerce around the world. Now the company is looking help improve the visibility and sales of its customers, and has decided to launch store, one that works like a marketplace.
Shop is actually an update to Arrive, an app that Shopify offered to track packages from retailers using their CMS and that so far it has been used by 16 million consumers.
This is Shop, the new Shopify marketplace
With Shop, users can still track their shipments, but it also allows them to browse a feed of recommended productsmeet new brands and make purchases directly in the application.
The stores can integrate the Shop Pay payment system that allows consumers to pay with just one click. With this they can improve customer experience and reach new potential consumers.
According to , general manager of Shop, updating its application is a solution that covers not only the jump from desktop to mobile sales, but also from mobile to mobile.
According to the manager, the idea arose after noticing that, for many independent brands, it is very difficult to launch their own app, while only a handful of shopping apps are downloaded, and they are the ones that take the sales. “What we want to do with Shop is give them a place they can call their own shopping app.”.
According to Shopify conversion rates have improved by up to 18% when online stores enable Shop Pay as a means of payment in your eCommerce, and it is done without requiring any changes to your website.
Under the “Stores” tab, consumers can find a personalized shopping feed, displaying product selections, special offers and new products to discover. This feed is powered by the purchase history of consumers and the brands they follow in Shop.
Shop also shows if the online store is physically close to the user, and if you offer a store order pickup option. In this way, customers can find local businesses in case they prefer not to wait for the parcel service.
A marketplace that is not very complete… but could boost small businesses
However, Shop still has many challenges to face: while Shop users can search, recommendations will only come from stores they have already shown interest inwhether they have purchased a product or follow their profiles in the same app.
If we compare Shop with Amazon, the difference is abysmal, since it does not have similar tools or better logistics and shipping options.
Nevertheless, For small online businesses this is a great opportunity as they can take advantage of Shopify’s reach to reduce customer acquisition costs.which will allow them to grow faster and more efficiently, and with it the general eCommerce ecosystem will also benefit.
Rivera assures that Shop will allow to support SMEs who are going through a bad time due to the economic crisis caused by the quarantine.
At least for now, Shop will not include any type of advertisement and will be available for free both for consumers and for brands that want to join the marketplace.
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