Every year, when Christmas arrives, brands provide their audience with ads that make them feel the festive spirit of these dates. Christmas is also synonymous with gifts and Santa Claus or the Three Wise Men arrive at Spanish homes with requests from children who promised to have behaved well during the year.
For that purpose, Toys R Us has managed to create a campaign that has become a viral phenomenon in the . The chain of toy stores welcomes Christmas with a video showing an experiment done with children aged between 5 and 10 years. An audiovisual material that has given much to talk about thanks to its unexpected ending.
In a statement Toys ‘R’ Us Spain has highlighted that what they wanted to reflect in this video represents “the meaning that toys have for the little ones”. And boy, has it been a real viral phenomenon, reaching more than 2 million views on YouTube.
“What do children want for Christmas?”
In the Toys ‘R’ Us video, they wanted to make it clear that at Christmas, the main protagonists are toys. In this sense, in this spot the question “What do children want for Christmas?” is uttered at the beginning, while we see several families entering a Toys ‘R’ Us store and checking which toys they choose for their own account, that is, these children chose their favorite toys without their parents putting any particular condition on them.
5 children participating in this experiment explain which toy they have chosen and why they have chosen it, while commenting Who would you like to premiere it with this holiday season? Without a doubt, it is a very emotional moment for parents to see how their children affirm that they would like to play more with their parents, that for one reason or another they do not have enough time for it. But, at the end of the video, the children have to face a decision that is resolved with a completely unexpected final twist and that leaves everyone stunned, including the parents themselves.
The origin of this experiment
Toys ‘R’ Us Spain was commissioned to carry out this experiment based on a study carried out by the independent agency Dharma, in collaboration with the store chain itself, on November 30, 2021, taking into account a sample of 314 children between the ages of 5 and 10 that represented the entire population in that age group, as well as the entire territory Spanish.
This advertising campaign responds to said study in order to show the importance of toys in the little ones, encouraging parents not to let this tradition die and to continue accompanying their children to the stores to choose their toys after interacting with them.
“We have carried out this survey to show parents how far a child’s enthusiasm for toys goes and to remind adults of their importance. At Christmas, children are clear: they want to be with their family, but they are not willing to give up their new toys, because they are an essential part of this stage of their lives”Explain Stephen Headsdirector of marketing for Toys “R” Us. “And they love visiting toy stores, because for them it is an experience in itself, a party and a perfect plan for Christmas”Heads adds.
Network reactions
Of course, social networks were not going to be far behind in reacting to this Toys ‘R’ Us campaign. Twitter was flooded with messages from people surprised by the genius of this spot and its unexpected plot twist:
¿Pero qué maravilla es esta de ToysRus?
Mis dieses por esos niños 👏🏻👏🏻@ToysRUsEsp pic.twitter.com/tOhhQnwycq
— Aitor Goyenechea 💭 (@AitorGoy) December 12, 2021
We talk a lot about the Campofrio spot but BEWARE of the promo that has been marked by those who seemed MAGNIFICENT to me 🤣🤣🤣 (watch until the end)
— The Amazing Cha (@Chaves87)
Mama when you are the frosen we play
– Clara (@Clara50491057)
O seaaaaaaaa. De estar así 😭😭😭 a terminar así 🤣🤣🤣🤣🤣 https://t.co/BAVXYM89tL
— Xaymara Guzman 🎀 (@xayman21) December 14, 2021
JAAJAJJJSAJDGASJDAJAJAJAJAJAJAJAJA Pendejos no son esos niños 😂😂😂😂😂😂😂😂😍😍😍😍😍😍😍😍 https://t.co/X2al5m8CCh
— Carlita Benintendi Fried Leclerc 🇻🇪🇺🇦🇲🇨🇩🇪 (@CarlitaLincecum) December 16, 2021
La realidad papis 😅 https://t.co/HXbVvogUWR
— Vanesa Pizarro (@vanesapizarro) December 15, 2021
Lloro 🤣🤣🤣🤣🤣🤣 https://t.co/OgPbjvk4Ps
— Rober Rodriguez ۞ 🏳️🌈 (@RoberRguez) December 14, 2021
The study that gave rise to this experiment reflects that toys are still essential for children, and more so in a time as special as Christmas. In addition to having fun with them, for them toys are not simple material objects, but are also perceived by them as an unforgettable friend that gives them valuable company in their happiest moments.
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