Since the hardest stage of the war between Russia and Ukraine broke out, one of the unanimous decisions of Western companies was to . With McDonald’s in the lead, for what it has always meant by the , however, his goodbye has been resolved by the Government with a chain, Uncle Vania, which practically leads to confusion due to its resemblance.
Uncle Vanya is one of the masterpieces of Anton Chekhov, one of the most famous playwrights in Russian history, and since these days the name of the hamburger chain that has come to supplant the absence of McDonald’s in Slavic lands. This is how the Duma has reported these days, making it clear that in the institutions of Russia.
“They have announced the closure. Well, that’s fine. But tomorrow in those places we should not have McDonald’s, but Uncles Vanias,” said the speaker of the lower house Viacheslav Volodin a few days ago. A clear message to the West about the nationalization of foreign companies that fled due to the war against Ukraine and that it could lead to new companies.
This is how Uncle Vania supplants McDonald’s
With a clear resemblance to McDonald’s in its products, which will be manufactured only with Russian raw materials, hamburgers and fries will be offered at lower prices than those of the American chain. However, the clear symptom of the impersonation comes with the logo that will use the same font and colors of the multinational, but turning the traditional ‘M’ 90 degrees to turn it into a ‘B’, initial in Vania’s Cyrillic alphabet.
Queues at a McDonald’s in Moscow after announcing the multinational that it would close all its premises. Photo: Europe Press.
In addition, the Duma expects Uncle Vania to absorb the staff that less than a month ago worked for McDonald’s, which not in vain reaches 62,000 employees. A direct blow to the Americans, since despite their goodbye they had guaranteed to continue maintaining jobs and salaries for their workers, now passed to the new side with the clear prejudice to what 10% of McDonald’s revenues worldwide meant.
The USSR already used this policy of similar companies in times of the Cold War
A direct change with which it is intended to give the feeling that the spirit of McDonald’s continues in Russian society, but with a clear symptom of de-Westernizing companies. A practice that was already used in the times of the Soviet Union, when all American products and those of its allies were prohibited and thus the Kofola brand, reminiscent of Coca-Cola, gained fame, among others.
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