Making Science, the Spanish technology and digital marketing consultancy continues to strengthen its position in the international market. A few weeks ago the consultancy announced to boost its business in the United States.
Following this trend of internationalization, the Spanish company has surprised with its entry into the Italian eCommerce with the purchase of Ventis. This new addition, worth €9.5 million, It represents the second acquisition within the European country, as well as the first marketplace for Making Science. In this way, the consultancy continues betting on the diversificationnot only boosting its international reach but also the breadth of its business.
This purchase can become a solution for facilitate the entry of Spanish SMEs in the Italian market:
“This operation responds to the commitment to business diversification of the company in which we have been working for a long time. This new step forward will allow us to be present in a key part of the value chain and offer Spanish brands the possibility of exporting their products to the international market through a marketplace which also has a native connection with the Chinese market through . In this sense, Spanish SMEs will be able to benefit of a simple platform tested by thousands of Italian companies that have grown their businesses outside the country’s borders”, explains José Antonio Martínez Aguilar, CEO of Making Science.
What is Ventis?
that sells products in the fashion and decoration sector. Likewise, it also has food products in its catalog such as wine and delicatessen, in addition to offering international products. In addition, it has hotel accommodation offers and leisure plans in restaurants, beauty centers, etc.
The company was created in 2016 and was part of the group ICCREA, one of the most important banking groups in Italy. In 2020 Ventis achieved a turnover of 14 million euros, backed by its own loyalty system based on the marketplace, from which brands such as ICCREA Banca, CREDEM Banca, Sky Italia, Diners Club or Bper Banca already benefit. Thus, the marketplace has own credit and debit cards, called Ventis Card, that offer, among other benefits, the possibility of receiving a €50 shopping voucher and free shipping for all purchases to customers who spend more than €1,000 a year on the site. They also offer 5% cash back on every purchase and two free annual returns.
Another of the main attractions of this marketplace is its potential in the Asian market that Aguilar mentioned. Since 2019, Ventis has offered the possibility of buying its products directly from the popular Chinese app.
These particular characteristics make it an attractive option within the italian electronic market, one of those with the greatest potential in Europe. According to ICEX, the e-commerce penetration rate in this country has gone from 32% in 2019 to 33% in 2020, and is expected to reach 40% in 2023. Similarly, it is estimated that there are around 33 million users of e-commerce platforms in Italy, with expectations that in 2021 they will reach 36 million.
Making Science seeks to promote the internationalization of Spanish businesses
In support of its commitment to business diversification, the consulting firm has spent years developing electronic commerce as one of the company’s main lines of business with the creation of tools dedicated to this sector such as Nilescalable and adaptable e-commerce platform, and price comparison shoptize that provides users with clear and free information on a wide range of products.
This acquisition will also mean support for the national business to make it grow internationally. In this sense, Ventis will become the eleventh acquisition in the history of Making Science and the fourth in 2021, contemplated within the company’s expansion plan and included in its goal of expanding to a total of 20 markets in the next 5 years.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus