This is VIT, the cryptocurrency that Playboy will use to revolutionize the consumption of online porn

Playboy wants to change the way porn is consumed online and that will allow to accept as Bitcoin, Ethereum and VITthe platform alternative Vice Industry with which they can enjoy the original content on Playboy TV as well as comment and vote within the platform.

What is VIT and how will it revolutionize online porn consumption?

VIT is the new platform based on , and it is specifically designed for the adult video industry. Just by watching online porn content, internet users will be able to obtain VIT tokens with which they will be able to get discounts on premium content and other services from some of the industry’s leading websites, including Penthouse, Exxtasy and now Playboy.

VIT (Vice Industry Token) was created in 2017 by Stuart Duncan, businessman and CEO of a network of adult cable television channels called Ten Broadcasting. VIT was designed with the main objective of capitalize on the new “attention economy”that is, reward users for their loyalty when consuming content from their platform, which will be extremely useful in an industry that is increasingly competitive and whose advertising revenues have fallen.

Until now, the VIT project (just over 17 million euros) in its initial coin offering (ICO, for its acronym in English) that ends next week, so the blockchain network is expected to be up and running this summer.

The end result will be that blockchain technology will be able to anonymously collect data about users’ porn video viewing habits while at the same time encouraging them to spend more time on the websites that use your system.

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Playboy accepts the challenge of being the first video platform to accept cryptocurrencies

Playboy’s new digital wallet It will be released at the end of this 2018. “Since the popularity of alternative payment methods continues to grow strongly around the worldAs has the reach of Playboy’s digital platforms, we felt it was important to provide payment flexibility to our 100 million monthly subscribers.” chief business officer and chief operating officer of Playboy Enterprises Inc.

“This innovation brings more payment options to the 100 million subscribers who enjoy our content, as well as those who in the future will participate in our casual games, augmented reality and virtual reality platforms, and in the case of VITa chance to be rewarded for participating in Playboy deals”, Patel finished.

Despite cryptocurrencies as with companies that have been inclined to shun them, Playboy has never been shy about experiment with the latest technology.

As in many areas of business, Playboy is struggling to monetize its content, but the brand is strong and by accepting cryptocurrencies and in this case VIT with rewards included for its users, could really improve the way the company does business.

And it is that one of the most serious problems that the porn industry has gone through in recent years are sites like RedTube and PornHub which frequently host pirated content which has lowered both subscription and advertising earnings, and as for the producers they don’t always manage to see revenue from their content.

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