Coco Chanel used to say that, before leaving the house, you should look in the mirror and take off an accessory. But surely she was not referring to the diamond, that jewel that has starred in the dreams of many people and that continues to be the star gift in
Although the hardest mineral in the world is attractive in any jewel, if there is one that has always led the ranking, it is the engagement ring. A piece that, despite being used in ancient Egypt by lovers to represent the beginning of a life together, was not until 1886 when it became one of the most coveted and representative of love thanks to the Tiffany Setting of Tiffany & Co., the most iconic ring in history and the one that would serve as a reference to all those who would come after.
This piece was created by Charles Lewis Tiffany, the founder of the jewelry house recently absorbed by the luxury conglomerate LVMH, with the aim of creating a ring that would highlight the beauty of brilliant cut diamonds. In this way, the innovative Tiffany Setting became the first engagement ring to have a single diamond mounted on it, which, set with six claws, reflected a light and brilliance never seen before, the result of exquisite and precise carving.
“At Tiffany we say that true love is something out of the ordinary, just like our diamonds,” they say from the luxury firm. A fact that is demonstrated by their high selection standards, since they only accept 0.04% of the diamonds that are extracted in the world. “Only the most exceptional diamonds earn the right to be placed in our legendary Tiffany Blue Box,” they add.
The most sold
According to Brain&Company’s Global Diamond Report 2020-2021, Tiffany & Co.’s wedding band and engagement ring sales have continued to rise this year, with the Tiffany Setting in the lead as it remains the best-selling ring in Tiffany’s history. the firm and probably the world.
And it is that, although traditional pieces continue to occupy a large part of the business, from Tiffany they explain that, according to the current trend, “in engagement rings, customers continue to opt for the most classic pieces, while in alliances they tend to dare with more modern and innovative designs”. The latter, an area that is gaining more and more followers, as customers increasingly demand the engagement ring personalization service offered by the company.
Currently, Tiffany & Co. offers an assortment of more than 46 different styles of engagement rings and more than 120 alliances, all made in a strictly artisanal way, key to the founding bases of the company: “The art of cutting and polishing the gem determines the quality (and price) of a diamond,” they explain. Around 1,500 of the world’s most talented artisans work for Bernard Arnault’s company, following the highest standards and always prioritizing beauty over carat weight. “Each Tiffany diamond is the result of a fierce artistic passion and exceptional technical precision. Nothing more and nothing less than what love deserves,” they explain from the jewelry firm.
Still, in 2019 Tiffany&Co. marked another milestone when it was consolidated as diamonds. The firm became the first luxury jeweler in the world to provide the country and region of origin and extraction of each of the diamonds it registers. Thus, it took a further step in traceability by sharing the complete journey made by each of the newly mined diamonds it records (pieces starting at 0.18 carats), this being the first time in the jewelry industry that a mark revealed the country where each diamond was manufactured and set.
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