In its constant search for innovation, the Chinese social network has announced new translation and subtitle toolsa strategy with which it seeks to make the content of creators more accessible to all users, while at the same time it aims to reduce the language barrier, as it has made known through a .
New translation and subtitle features
Updates will be applied in three different formats:
Automatically generated subtitles
This is a new function that allows the subtitles to be activated by the users themselves.
It is important to remember that in the year 2021 enabled video subtitlesbut these had to be activated by the content creators when uploading the videos, an option that although useful, if forgotten, the subtitles could not be added later.
Now the possibility that users themselves have full control over activating the subtitles for their creations is quite useful, especially considering that their videos will be able to reach larger audiences, even beyond their borders or languages.
Translations of subtitles and video descriptions
This new function takes care of translate any caption or description that appears in the video so that users can enjoy any content, no matter what language they are in, which will undoubtedly help creators to reach new markets.
Translation for text labels
And finally, among its new tools TikTok has incorporated a function that translate tags and descriptions that appear in the videos, a very useful tool so that no user ever gets lost in the context of any content, even if it is not in their native language.
For now the new subtitle features will be available for nine languages: English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish, however, the social network plans to expand the availability of its translation tools to more languages in the near future.
From TikTok they assure that they will continue investing in product upgrades that allow greater inclusion to their diverse community and affirm that “These simple translation solutions help overcome language barriers and bring people closer together through shared entertainment. Through these efforts, global content will be more accessible no matter what language you speak and where you are in the world.”
At the moment, these new tools are available in selected videos, however the social network ensures that «Community feedback will also be an important part of our continued product innovation as we continue to expand these features. We hope to see more people using these new tools to bridge culture and connection, and expand their worlds. Stay tuned for updates as we look forward to expanding availability in the coming months.”
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