As the saying goes: “Information is power”. But the information without organization is not useful enough as to generate profitable strategies. Exactly, that’s what it’s about data scienceto collect large amounts of data, analyze it, classify it, cross it and categorize it to help us make intelligent and profitable decisions in our marketing and sales strategy (and in any other sector).
This is an automatic task that uses the maththe statistics and the computer’s science; in addition to adding techniques such as machine learning, cluster analysis, data mining and visualization. Sounds difficult? Those who are in charge of carrying out all these studies are known as “data scientists”and have a combination of skills, experience, and knowledge in working with algorithms and coding.
The data is there, you already have it, now you need to find the best experts to help you use them in your favor. To make your task easier, we have made a list of highlights agencies specialized in data science in Spainwhich will give you the necessary tools to find the key to the success of your eCommerce.
Data science agencies in Spain
These are the agencies -ordered alphabetically- that we recommend you take a look at to see if they offer the services you are needing. Of course, this is an open listing. If you think we should include any more, let us know in the comments and we’ll keep it in mind for future updates 😉
Artyco is a data science company that offers multiple services related to data management, infrastructure, platform and software; customer intelligence & data analytics, data & customer strategy (which encompasses data-driven customer strategies, customer experience consulting, CRM consulting, data-driven business strategy and service design) and & relationship management (CXR).
Companies like Mercedes-Benz, LG, KIA, Teka or the Complutense University of Madrid they have had the different Artyco solutions in terms of omnichannel campaigns, customer analytics and data driven strategies, as well as data consolidation and implementation of CRM or CDP.
DBi Data Business Intelligence is a consultancy specializing in state-of-the-art digital intelligence that is part Havas Group. It is responsible for providing different comprehensive 360 ​​measurement solutions that adapt to the needs and business objectives of each client. From omnichannel data strategies, through marketing technologies (with the support of Google Analytics and Adobe Analytics), tag management and data integration, all under a personalized approach.
The company has offices in Barcelona, ​​Madrid, London and Paris, and manages projects worldwide for more than 50 different countries. , Vueling, Peugeot, Worten, Leroy Merlin and Naturgy are some of the companies that rely on DBI services.
The Barcelona agency Dribia It is responsible for creating a whole series of algorithms that use advanced analytics and artificial intelligence to understand, predict and optimize business processes. These algorithms are then converted into software solutions tailored to their clients, with a high impact in any sector.
It offers different types of services, such as strategic plans for data exploitation and algorithm development, each with its own methodology and work team. All solutions provided are in short periods of time and made in open source.
Companies such as Grifols or are some of the clients that have relied on Dribia’s services to carry out their strategies.
This agency offers multiple solutions regarding data strategies, but in the specific case of data science, The art of measuring It has an open source tool that includes several types of analysis: predictive, regression, probability and classification; in addition to exclusive model design and machine learning. It is also supported by Google Analytics and Adobe Analyticsbut they also rely on Klipfolio (creating dashboards), Qubit (omnichannel strategies) and Usabilla (analysis of customer interactions).
Countless recognized companies have allied with El Arte de Medir, highlighting among them: Zara, Decathlon, Santander, Bankia, Telefónica or Iberdrola.
It is a full-stack analytics services company that develops a series of customized data products and solutions through a public cloud. Among its solutions are: analysis of unstructured data (UDI), algorithms based on artificial intelligence, Cloud Computing, optimization in marketing campaigns and much more. CEPSA, Openbank, Atresmedia, CAF and many other companies have had the support of Keepler in your data science.
Kraz is a consultancy based in Barcelona and belonging to the Cluster , which is responsible for combining technology with science in order to convert its customers’ data into business solutions. kraz is specialized in data science and advanced analytics and seeks to offer its clients a service with a far-reaching capacity in complex data projects that positions them in an innovative and strategic way. Among its multiple services, we highlight the following:
- Marketing mix modelling: identify the real impact of the different communication levers on sales and margins.
- Optimization of touchpoints in the customer experience: They determine the actions to be implemented, optimizing content – ​​channels – times – clients, to maximize the impact on the user experience.
- : analyze the actual attribution of each medium to total sales.
- Product Recommender: determine those products with the highest probability of purchase to suggest as substitute or complementary products.
- Demand prediction.
- flaw detector from the detection of anomalous patterns in collected data.
- Improvements in customer service.
This agency has a group of experts in artificial intelligencewhich is responsible for developing and putting into operation tools, applications and methodologies that allow companies collect, analyze and activate large amounts of information from various sources. The objective of the company is that the activation, connection and visualization of data are not only something applied to marketing, but also help to take strategic decisions business of its clients, within a 360 strategy.
Making Science has offices in Spain, the United States, Portugal, Ireland, Italy, Georgia, Colombia, Sweden, and Mexico, although they are currently expanding their operations to other countries.
matic offers different solutions in terms of data science for all kinds of sectors, from telecommunications to eCommerce, banking and insurance, cybersecurity, etc. It uses standard prediction models, simulators, cognitive models and the most advanced deep learning techniques. To do this, it relies on different technologies applied to the cloud, big data and artificial intelligence.
as explained “Data quality is one of our obsessions. Our motto is that you don’t expect to get oil out of your BigData if the data it stores is unreliable or contains errors.” It has offices in Madrid and Barcelona.
This Madrid-based company offers different AI-based solutions to streamline decision-making and business workflow. Among its services, we highlight:
- Datania: This tool makes work and project management easier, as it reduces time and costs, reuses code and processes, and increases collaboration between teams. In addition, it allows transforming all data knowledge into an asset thanks to standardization.
- Operation analytics: aimed at better managing resources and tasks, optimizing the supply chain by anticipating demand or detecting improvements in production processes.
- Audience experience: It allows each person to be treated individually, adapting their experience to their characteristics, tastes and personality. It is designed to increase your users and boost the reach of your content.
- Core Knowledge: allows you to extract your company’s data, turning it into tangible assets that can be exploited for the benefit of your business.
Prenomics provides a series of solutions that seek to help companies have an optimal transformation process towards a data driven organization, applying different artificial intelligence and big data techniques, with the integration of data processing technology focused on analytical strategy services, data preparation, analytical infrastructure and business intelligence. It has Intelek, your own data analytics platform.
Its clients include companies such as La Caixa, Sabadell City Council, Waynabox and Lantana Group.
Roi Up offers integrated solutions for business intelligence Y data warehousing, which help clients define their data strategy and architecture. They seek to make the information accessible from a control panel to turn it into a report, saving time and energy by eliminating process inefficiency, obtaining a better understanding of the past, present and future of each business.
On the other hand, his DPM (Data Protection Management or Data Management Platform.) uses centralized media performance analysis to determine which audiences perform best. In financial terms, this helps a company make the best possible decisions to create the most successful campaigns.
The data science service of Teralco It offers its clients data and business analysis in order to guide them towards a more efficient model, based on the use of prediction algorithms and machine learning. With the data obtained, they establish flexible patterns for their use and exploitation through the different information systems that each client has. It has the support of AWS (Amazon Web Server) and Piperlab. Among his clients stands out Sunset.
Tidart is a Madrid agency in which more than 120 specialists in technology, digital marketing, analysis of data and acquisition of online traffic. Among its range of services, it offers a package aimed at improve the eficiency or the investment of each advertisement through a precise strategy, proprietary algorithms and optimizations of specific parameters unique to the needs of each client.
Among its products, the following stand out:
- Facebook Conversion Lift: determines the precise incremental revenue generated through Facebook advertising, using basic and advanced multi-cell analysis.
- GoogleGeoExperiment: identifies the real value of incremental conversions generated through Google search campaigns, thanks to a statistical study of twin geographic regions.
- Geo Attribution Offline: Discover the impact of online campaigns on location…
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