Today we enter the world of beauty and personal care to offer you our Top 5 online cosmetic stores. Do not miss it!.
5 online cosmetics stores to make the most of your beauty
Although the cosmetics and beauty sector seems to entail a trial period on the part of the consumer (of seeing, smelling, touching, testing the products for later purchase), the truth is that online cosmetics stores have skyrocketed in recent years and they have succeeded in substituting, in a very remarkable way, the physical store experience.
Many of the beauty brands present in the eCommerce sector play with the design, the care of their articles and an advisory service to try to reach your own market niche and differentiate yourself from your competition. Here is a list of those that, in our opinion, would make up the 5 best online cosmetics stores through which you can get the most out of your beauty with a single click.
5.Yves Rocher
Present in more than 30 countries and with more than 1,600 beauty centers around the world, it has a very complete online store as far as products are concerned. All Yves Rocher items are based on plant-based cosmetics and are their own brand; that is, in its online store products from other firms are not sold.
It is important to note that it also has a section dedicated to videos and tutorials on beauty, which improves the shopping experience for consumers.
4. Laconicum
It is interesting to make your online store a pleasant experience for the consumer. , the cosmetics firm born in Spain in 2012 achieves it. Have impeccable design; and each product is presented with a very complete information sheet, which also tells us stories about it. The range of products is not too wide, but they have a very complete line, with items that are difficult to find in other Spanish stores in the sector.
The average price is a bit high, but go ahead… It’s justifiable, right?
3.Sephora
markets its own products and well-known brands, with a total of around 1,000 firms. The simplicity of the platform and the careful photography of its products add value to an eCommerce that seems to be emerging as one of the giants in the sector.
Buying at Sephora, with each order they give away three product samples, you have a free gift wrapping service, and the most innovative thing: they offer the option of personalize perfumes or makeup palettes with an engraving.
It is also noteworthy, its «Give me ideas» section, with trends and novelties, and with the Sephora online beauty community, where different users upload photos of their looks or products purchased at the chain. Something like a Pinterest itself within the online store.
2. L’Occitane en Provence
If there is a complete online cosmetics store, that is , the brand of beauty products based on the Mediterranean lifestyle. Your eCommerce is really complete, with great variety of products for body & bath, face, or perfumery, among others.
The main attraction of the L’Occitane online store is its design, following the line of its products and with very careful color combinations, as well as product photography.
We also highlight the information of each product. If, for example, we search for almond creams, in addition to the information on each item, a general one is provided with the properties and benefits of almonds. Likewise, they have the «Beauty Tips» section, a kind of blog with tricks, advice and more.
1. Rituals
The brand has been manufacturing high-end cosmetic products for years. And this requires having an online store that is up to the task and that conveys its central idea: “Happiness can be found in the smallest things.”
Rituals eCommerce has perfectly categorized all its products (body line, face line, etc.), which is presented with a good photograph and complete information about it. Some are also offered grouped by collections. The design in general is simple, also following the corporate style, and with good web usability for the consumer.
It also has its own online magazine, something like an internal blog in which we are offered all kinds of tips and articles on beauty. But Rituals even goes one step further, and in addition to cosmetics, it also tells us about relaxation exercises or what we should eat to show off healthy skin.
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