In recent years, we have seen extensive growth within the e-commerce ecosystem, bringing with it new ways of selling. One of these formats is live streaming commercea modality born in the Asian market which has managed to expand rapidly internationally. The keys to success: proposal interactive and the added value in terms of user experience.
The live streaming commerce consists in use streaming media and platforms to promote products and make sales. Almost as if they were teleshopping ads, but with the big difference that an interactive communication with the consumer is established, something that is very useful for an eCommerce to feed the and improve the loyalty with your customers. Therefore, we have analyzed different tools and we select top 9 that you should take into account if you want to enter the world of live commerce.
A ranking of the best live commerce tools
Unlike previous rankings, this time we have added great value to our traditional top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best live commerce tools after analyzing a long list of options.
This voting process was carried out for our Ecommtech Guide 2022, that for free. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
The 8 best live commerce tools
And others that you should also take into account
Instagram has been focusing its development on this aspect to offer a free channel for promoting their businesses in real time to the brands that live on its platform.
With the live shopping feature -for now available only for US accounts.business profiles can sell their products right from the app, instantly engage with viewers, engage with potential customers in real time, and save their videos so customers continue to shop featured products after the live stream.
Channelize.io is a live commerce platform aimed at the cosmetics and beauty, jewelry and fashion, food and beverage, automotive, travel, tourism and hospitality, consumer electronics, and banking and financial services sectors.
It automatically integrates with different eCommerce solutions on the market and has toolkits for software development and user integration. It offers a scalable cloud infrastructure, analytics tools and support service. It has different subscription plans, although it allows up to 4 events for free.
Onlive.site is a Spanish that allows any brand with a digital presence to create its own online shopping channel. It is integrated into the store’s own website and offers two types of sales: collective (that is, a seller and several viewers) or private, which would be something quite similar to having a virtual personal shopper.
You can have your entire catalog with a single click and customers can make purchases in real time, without leaving the application. The system also allows you to generate discounts and promotions live, organize games, surveys and contests, and collect information.
Amazon Live is the online giant’s live streaming commerce tool, Currently only available in the United States. In any case, it is interesting that you know about it, since it is likely that at some point it will extend its reach to the rest of the main Amazon markets in the world.
The appearance of Amazon Live is very attractive and, of course, purchase-oriented. As if it were a Twitch channel (also owned by Amazon), the presenters show the qualities of the products to the public live. Viewers can purchase them directly through the thumbnails that appear at the bottom of the scene. A side chat allows interaction between users and sellers.
We start with aplozea live commerce tool french designed by iAdvize, a conversational marketing platform. Aploze offers its clients the ease of incorporating their live shopping solution within their own eCommerces, having extensive integration with around 80% of e-commerce solutions In Internet (Salesforce, Shopify, PrestaShop, woocommerceetc.) Founded at the height of this trend in 2020, the company offers a new sales experience for retailers, offering features and support before, during and after the live.
In this way, it allows you to create a landing page exclusive for broadcast with countdown, presentation and product catalog. It also offers solutions for announcing the broadcast via emails, newsletters and ; reminders by SMS to registered users; Management personalized content and relay to seek to boost the ; data analysis to evaluate campaign performance.
GoLive is a live shopping platform that has functions of real-time data analytics, along with its artificial intelligence technology focused on increasing conversions and generating projections for the business. It also has customization options for its web interface, ensuring a better user experience.
Livescale defines itself as a platform dedicated to creating bridges between traditional physical commerce and online commerce. This through a redefinition of the ways in which brands sell, build and relate to their communities.
To achieve this, it has a live commerce tool that allows in-stream purchasesintegrations with eCommerce platforms, frictionless checkout, and full control of brand building from a better shopping experience.
this platform Americanunlike the previous one, works without the need for integrations, downloads or equipment by businesses, since it allows users to host live commerce sessions in their stores and/or websites, which will also be promoted on the Buywith landing page, as we see in the image:
Following its functions, it includes a button during the sessions with which viewers can add the product that is being shown at the moment to their cart. It also has chat moderation features – like a Automated AI that blocks negative comments during the broadcast-, and with a smart screen sharing feature that gives viewers the opportunity to shop while staying active on the stream.
Vtex is one of the most important digital trading platforms in the internet ecosystem, offering trading solutions B2B Y B2C, omnichannel, marketplace and, more recently, live shopping. As a live commerce tool, Vtex offers a new sales horizon with more interactive and dynamic shopping experiences for users, which help boost the business and position it within the live streaming commerce landscape.
Like most of these tools, it offers digital catalog management, along with strategies to improve brand presence. Similarly, it incorporates analytical functions to closely monitor the performance of campaigns, taking into account interactions, number of viewers, completed orders, media ticket, likes and commentsand finally the shopping carts generated during the transmission. With this it is possible to better understand the audience, and take action on the aspects of improvement.
pop shop is a platform dedicated to live commerce that manages all broadcasts from its own website. It has a native integration with Shopify and offers different packages adapted to the type of business that is managed: Business, organizations, artists, entrepreneursetc.
In this tool we find very varied options that can create a much more interactive and dynamic digital shopping ecosystem. Some examples are the auction feature, real-time catalog management, unique promo codes, and real-time analytics. This in conjunction with another series of more complex and customizable functions with which to take the sales process to a new level.
To close this list of the best live commerce tools we have Spinwhich proposes a platform similar to a social network focused solely and exclusively on digital purchases, that is, without interactions between customers or personal feed.
With this proposal, it offers merchants a complete and specific channel to make themselves known in the live shopping format, with a special focus on the discovery of new businesses and products. As well as in boosting conversions through much more dynamic and fun interactions. All this is carried out with a total and seamless integration of the purchasing, marketing and payment processes.
keepers I buy spockee, a live shopping platform considered one of the pioneers in Europe. With this acquisition, Skeepers customers can now broadcast live from anywhere.
The tool allows you to organize shopping parties or individualized shopping sessions and broadcast the videos live on your website and on your social networks. Customers can directly add products to the shopping cart during the broadcast.
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