As we already know, Instagram is one of the most popular in the world and has become an essential platform for e-brands that want to reach a larger audience, promote products, create like-minded communities, improve branding and increase conversions, among other benefits.
In that sense, the or labels are elements of great help to ensure that the content published -both in feed, stories or reels- have more visibility and better positioning. By including a hashtag related to the theme of a particular post, the Instagram algorithm will be able to take it into account and will make it appear among the first places in the search that is displayed when clicking on that hashtag.
There are different search engines of popular hashtags that will help you find the most suitable ones for your publication. In the meantime, we bring you the Digital Report 2022 produced by We Are Social In collaboration with hoot-suitewhich has data as interesting as the ones you will see below: the 30 most used hashtags on Instagram around the world since the beginning of this app.
In addition, Hootsuite has also collected data from two other large social networks in which hashtags play a major role: and LinkedIn.
The 30 most used hashtags on Instagram
From the list of 30 most popular hashtags of the social network around the world, this is the Top 10:
- #sees it
- #instagood
- #fashion
- #photooftheday
- #art
- #photography
- #beautiful
- #nature
- #picoftheday
Here you can see the rest of the top 30:
As you can see, the most used hashtag on Instagram globally is #sees itwith 2,147,500,000 of publications, in which images and videos of all kinds are shown: couples, weddings, landscapes, clothes, food, pets, etc.
The 30 most used hashtags on TikTok
In the case of TikTok, we see that the most used hashtag is #FYP, which refers to the “For your page” (or “For you” in Spanish) section of the app. Appearing in that selection of TikTok can be a great boost to the visibility of content and that is why users use this hashtag in their publications. Next #viral, #tiktok, #duet and #trending close the top 5 of the most used hashtags.
The 30 most used hashtags on LinkedIn
In the case of the professional social network par excellence, #India It takes the first place, very prominent over the following most used hashtags, such as #Innovation, #Management, #Humanresources or #Digitalmarketing.
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