Tropic shoes: a Spanish brand manages to raise (more than) two million euros through crowdfunding… and rising [Caso de éxito]

Some Spanish entrepreneurs are getting a historic success with its crowdfunding campaign, first on and, in a second phase, on Indiegogo. So much so, that the total collection achieved is already nearly 200 times the target that had been marked in the beginning, becoming the most successful Kickstarter campaign in the footwear category in all of history. Do you want to know how they have achieved it? We tell you about the amazing case of the Tropicfeel sneakers.

Tropicfeel slippers will be essential in all your trips

surely when traveling you would like to take with you as little luggage as possible Y the Footwear is one of the items that we have to carry that takes up the most space in our suitcases. Depending on the place where you are going and the time you are going to spend there, you should include a pair of slippers to explore the cities, other special ones for the countryside, some special ones for the beach… but what if you could take only one pair of slippers ?

Tropicfeel are specially designed for travelers and adventurers who want to have fun without having to worry about their shoes… keeping the comfort of their feet a priority. In fact, the creators of Tropic assure that it will be the only thing you will need to travel around the world.

But what is special about them? Alberto Espinosexperienced traveler and co-founder and CEO of TropicFeel, assures that “after a trip to Thailand, a pair of destroyed sneakers and hours of walking with our heavy backpack, we came up with the idea of develop the most versatile footwear”.

https://youtu.be/VkQydPHaAhg

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A 4-in-1 sneaker:

  • Provides the benefits of water shoes. The Tropic will allow you to walk on the rocks and then jump into the water with the certainty that they will dry in less than 30 minuteswhich makes them perfect for adventure travel.
  • Are as comfortable as the most expensive sneakers. Light and comfortable.
  • The design and technical materials of its soles makes them perfect for long walks, so forget about chafing or discomfort on your feet.
  • Tropic also have a Great style so you can walk around the city after a day at the beach or in the mountains and continue with them to go to dinner.

The idea of ​​its creators was to start a fundraising campaign on Kickstarter and get 12,000 eurosbut they have been a resounding success and their shoes have been so popular that there are still many days of the campaign ahead, this time on Indiegogo, where they made the leap after finishing on Kickstarter.

As explained to us Espinos, “We reached the campaign objective in 52 real minutes. Only the first day we got more than €80,000»»

The truth is that the appearance of the Tropic sneakers on Kickstarter has not been a success only at a national level: in fact, most of the contributions received so far come from markets as powerful as United States, and Germany, and that can become key when starting your marketing.

Various platforms and marketing in your initial campaign

The secret of the success of and Tropicfeel has been in addition to the qualities of the product, showing the world what they do. They have achieved this through an official website with a direct link to the , in addition to a large amount of promotional material, such as videos and photos.

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Collaborating with Tropicfeel has a gift

In any case, Tropic is still in the financing phase, so if you want contribute to this project you can do it in several ways,

  • Contribute freely without rewardwith the amount you want to donate.
  • from one euro you can share your ideas about their project.
  • If you donate from 59 euros you will receive a pair of Tropic sneakers
  • From 65 euros In addition to the Tropic shoes you can get a breeze bag to take them everywhere.
  • if you donate 109 euros or more you will receive two pairs of Tropic sneakers.
  • With €119 you can receive the two pairs of Tropic shoes with two Breeze bags.
  • The package of €159 consists of three pairs of Tropic sneakers.
  • With 174 euros you will receive all three pairs, plus three Breeze bags.
  • If you want to receive with special price 5 pairs of Tropic slippers you can contribute with €259 or more.
  • And if you want to have Tropic shoes for the whole family (or for you alone for the whole year) you will get 10 pairs of slippers with a contribution of €515 or more.

The approximate delivery of the shoes will be next September.

How to create your campaign on Kickstarter

As you can see, Kickstarter has become a very useful platform to finance projects in their initial phase. Until now, this global crowdfunding reference has served to promote more than 140,000 ideas of all kinds. Thanks to it, thousands of entrepreneurs have found a new way of doing business and developing an innovative idea despite having little budget.

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Kickstarter allows apply for funding for 15 different categories among which music, journalism, technological development, fashion and even food stand out by type of project. To start a creative project and search you will only have to answer a few questions, select the category, the total you want to raise and if you will give any benefit to those who sponsor you.

The application charges a commission of 5% of the totalbut if your goal is not completed, nothing will be charged, so there is always a lot to gain.

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