Tropicfeel’s Shell backpack sweeps Kickstarter: almost €2M raised in less than three months (and the goal was €50,000) – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Do you remember the victorious case of the ? Two years ago, we were talking about the historic Success, of some Spanish entrepreneurs, for their crowdfunding campaign.

This campaign was divided into two phases, the first in and the second in indiegogo. In the first round they managed to get a total of €2.1 million in just 50 days. After their move to Indiegogo, they managed to gather more than 3 million euros to continue its expansion.

So, after the success they obtained with the first crowdfunding campaign, and Lucas de Gispert, founders of Tropicfeel, have decided to launch for the second time the financing of a new brand product: the shell backpack.

Shell, Tropicfeel’s backpack

The Shell Travel Backpack is the new star product of the Spanish. A backpack designed to be durable and to be used whenever you need it, in any circumstance. Designed to be used daily or to undertake long trips.

threw the September 30th is new crowdfunding campaign. His initial goal was to raise 50,000 euros by mid-November. To his surprise, an hour after it began, the collection reached €50,000, the goal set at the beginning and in just ten days. the figure raised already amounted to €682,622. Finally, with the campaign over, Tropicfeel’s Shell backpack has raised €1.9 million in . Without a doubt, we are facing a new record for the Spanish firm.

Once the Kickstarter stage is over, the Shell backpack

As explained to us Alberto Espinós, founder of Tropicfeel and CEO of the company, “We are super happy and proud: the luggage category has been one of the most impacted by the Covid crisis. However, we have managed to arouse the interest of almost 8,000 people, thus validating our process of innovation and product development.

The campaign has already ended on Kickstarter, now you can find Shell, on Indiegogo, a platform where we will be approximately 30 days before making the leap to our website. We cannot give more information yet, but we are working on several new products simultaneously that I am sure will become a must have/pack for all travelers.”

As the company explains, Shell was designed on the opinions and needs of one travelers community collaborator. Thanks to this community, a backpack could be designed to cover the shortcomings found in this type of product.

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It has a vertical side cut that allows you to vary its size, which makes it even more comfortable. In addition, its measurements are compatible with the dimensions of the aircraft handbag. It has a maximum capacity of 36 litres.

Among the values ​​of the brand stands out sustainability and respect for the environment. Therefore, it is interesting to note that Shell backpacks are made using 60% recycled nylon, with an average reuse of 30 plastic bottles per backpack.

As Alberto Espinós explains, «The need to have versatile products and try to contribute through a brand to change the way people travel, was what motivated the founding of Tropicfeel. We help people build a positive relationship with their environment. We believe that sustainability is a responsibility and not an opportunity, which is why we use sustainable materials that improve vital environmental problems.”

The founders commented that the price of the backpack would be around €139. Although we must wait for the end of the crowdfunding campaign to know for sure, when we can see the backpack in the brand’s ecommerce.

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